Let’s get digital: Internet of things (IoT) to reach 30.7 billion by 2020

Business Thinking

Laura Forer of Adzooma.com said for the first time, a huge amount of money was spent on online advertising than on television ads, with a world wide digital ad spending of $223.74 billion in 2017. This is no wonder that more people are utilizing the internet, thus magnets businesses to market and advertise online.

The count of internet-connected devices is seen to double from 15.4 billion in 2015 to 30.7 billion in 2020. But are the marketers ready for the massive boom in the internet of things (IoT)?

In this age of digitation, the challenge among modern marketers is to meet and hook all people who delved most of their time in social media platforms.

Word of mouth is still highly recommended but technology-focused strategies and tools will tell how engaging the brand is to the target audience. May it be small or large scale businesses, the battlefield is now digital marketing.

So here’s why you need to attend to ‘the digital calling’.

1. Money Saver. The tradition mass media will cost you a lot, from TV and radio spots per day and other media mileages. As a newbie in the world of entreps, the starting years will be of struggles. With digital advertising, set your target, know your reach, and monitor your spending.

2. Real Time Customer Engagement. The modern workforce are expected to spend more time in the online world. Personal meet-ups and contract signing are seen to be less efficient. Build rapport, close the deal, proceed with the plan – online.

3. Greater Visibility. Introducing your brand is no longer as difficult as the previous decades. One click, state your purpose, boost – instant fame in a snap. Just don’t forget to act promptly.

4. Return of Investment. According to Bloomberg, 8 out of 10 entreps who start businesses fail within the first 18 months. With the help of digital marketers, business survival is evident and growth in revenue is expected.

5. Real Time Results. No need for surveys, interviews as daily feedbacks are done by Google Analytics. No sweat in gathering the stats of your brand. You can always change your strategies, but not your goals and priorities.

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