PENSHOPPE is set to expand its lifestyle offerings with the upcoming launch of PENSHOPPE
PLAY, the brand’s newest activewear line arriving this March. Designed for people who enjoy
moving in their own way, PENSHOPPE PLAY takes the pressure out of what being active is
supposed to look like. Created for people who move through their busy days in their own way.
Whether it’s a quick walk, a casual workout, a weekend activity with friends, or simply being on
the go, PENSHOPPE PLAY embraces movement as part of everyday life.
To introduce the line, the brand welcomes Southeast Asian Games athletes Kira Ellis and
Elijah Cole, who competed for the Philippines, as the first faces of PENSHOPPE PLAY. Both
are national athletes, but more importantly, they represent authenticity, discipline, and a genuine
love for movement.
Kira Ellis, a triathlete representing the Philippines on the national stage, embodies balance and
consistency. Moving between sport, training, and daily life with confidence and ease.
”PENSHOPPE PLAY is about showing up as you are and for me, it represents the freedom to
live an active life without losing your sense of style,” said Kira of the line.
Elijah Cole, a national pole vaulter, brings energy and individuality to the campaign, reflecting
the brand’s belief that movement doesn’t have to be intimidating to be meaningful.
“Movement has always been part of who I am, not just as an athlete but as a person.
PENSHOPPE PLAY reflects that in how it’s designed for real movement in everyday life,” added
Elijah.
While the new line is worn by athletes, PENSHOPPE is clear about its intent: it was designed
for people who enjoy being active, at any pace, in any way, simply because it feels good to
move.
“PENSHOPPE PLAY is about removing the pressure,” shares PENSHOPPE Vice President
Brandon Liu. “It’s for people who want to move, explore, and have fun, without labels,
benchmarks, or expectations.”
The first collection from the line takes cues from what athletes wear before, after, or in between
training, when things are relaxed and effortless. It boasts of athleisure that feels lived-in, not
overly technical or fully geared up.
Brandon added that behind the scenes, a lot of time went into product development. While
PENSHOPPE has been wanting to take part in the activewear space, it wanted to do so in way
that stayed true to its brand values. Through extensive prototyping, the focus was placed on
ease and accessibility. With its official launch happening in March, PENSHOPPE PLAY invites
everyone to see movement differently: lighter, freer, and more personal.
Because when movement feels like play, showing up becomes easier.
To shop the latest pieces PENSHOPPE PLAY pieces, visit penshoppe.com or visit Penshoppe
branches nationwide!