ABS-CBN clinched three Awards of Excellence at the 20th Philippine Quill
Awards, which honored the company’s creative breakthrough in staging
an online fundraiser for super typhoon Odette survivors and compelling
internal safety communication campaigns during the pandemic.
The Philippine Quill Awards, given by the International Association of
Business Communicators (IABC) Philippines, recognize excellence in
strategic communication and outstanding communication skills in the
country.
ABS-CBN’s “Tulong-Tulong sa Pag-ahon: Isang Daan sa
Pagtutulungan,” a 100-day donation challenge that leveraged on the
power of its digital platforms and influential celebrities to help raise
funds to provide relief to 100,000 families devastated by super typhoon
Odette during the COVID-19 pandemic, was honored with an Award of
Excellence.
The ”Tulong” project, which deviated from the conventional
fund-drive, was marked by virtual fundraisers for 100 consecutive nights
featuring popular and influential ABS-CBN stars in online concerts,
interactive shows, virtual run, benefit sale, among others, on YouTube,
Facebook, iWantTFC, Kumu, and Sky Cable.
The multifaceted and multi-platform fundraisers resonated with different
audiences and ultimately provided aid to over 200,000 families in areas
affected by the calamity. Through ABS-CBN Foundation Inc., families
were given home repair kits and food supplies, while others received
livestock and livelihood items to help them rebuild their lives.
Meanwhile, two employee campaigns also took home Philippine Quill awards
because of its use of compelling language and appealing imagery to
emphasize to workers the importance of workplace health and safety
procedures.
ABS-CBN’s “Act as If You Have the Virus” internal campaign, which
aimed to help mitigate COVID-19 cases within the organization using
striking visuals and impactful messaging, won an Award of Excellence.
This completes a three-peat recognition in IABC’s international,
regional, and local awards programs. Previously, it won a Gold Quill
Award from IABC in New York and a Silver Quill Award from IABC Asia
Pacific.
“Handa KNB?,” a fire prevention and earthquake preparedness internal
safety communications campaign that reawakened the sense of caution
among Kapamilya employees, also brought home an Award of Excellence.
Other Kapamilyas invited to be presenters at the awards night include
former ABS-CBN Vice President for Manila Radio and news anchor Peter
Musngi and ABS-CBN Vice President for Corporate Communications and IABC
Asia Pacific chairman Kane Errol Choa. ABS-CBN News Channel’s (ANC)
Ron Cruz was the host of the awards program held at the Marriott Grand
Ballroom.
IABC is a global organization of business communication professionals
working in diverse industries and disciplines to identify, share, and
apply the world’s best communication practices.