SM City Clark employees through SM Cares brought joy to at least 100 children at the Research Study Center for Children under DSWD in Lubao, Pampanga last December 29, 2016. The project is dubbed as ‘Bears of Joy’ under SM Cares, the corporate social responsibility arm of SM Supermalls which allows SM shoppers to purchase a pair of plush bears, one of which they keep and the other to give for donation to the less privileged children in the community.
The SM Bears of Joy will continue to give smiles to kids who seldom receive gifts during the Christmas season. Through this endeavor they have reached thousands of less fortunate kids nationwide.