Not a week goes by without at least one lifestyle brand or skincare clinic announcing the opening of a café restaurant bearing its logo. As life returns to normal after two years of pandemic, with consumers eager to go out, the cafe restaurant industry is emerging as the newest trend. This diversification strategy also allows brands to reinforce their image and positioning, building customer loyalty and capture their attention.Not to mention the publicity generated on social media by photos of beautiful dishes presented naturally on clearly recognizable branded tableware. This instagrammable aspect, which millenials and feelenials like me, when it comes to sharing images and footages from multiple platforms on social media have been a focus of attention for certain brands, such as the BEAUTeDERM. The cult favorite beauty brand did another remarkable strategy by capitalizing on the gastronomic and culinary love of consumers by adding a signature cafe restaurant.
The BEAUTe BEANERY, which has just officially opened in Angeles City on a Beauteful Saturday, January 21, 2023 serves a wide array of delectable food, tea, juices and coffee.
Surprisingly, the BEAUTeDERM Corporate Headquarters was also officially opened in public, the ribbon cutting was led by Brand Ambassador and most popular actress of our time Bea Alonzo with a short message. “Congratulations Ms Rei for this great milestone,” Alonzo said.
Mama Pacita Anicoche formally opened the program for the grand opening of BEAUTe BEANERY as the first speaker. She said, “Im so blessed to have a daughter like Rei…She’s an achiever, driven by purpose, a consistent top declaimer/orator, student leader and always generous.
Rei always be a blessing to others.“
President / CEO / Founder Rei Anicoche Tan conveyed her welcoming remarks. “Im so grateful to my mom, as an educator she taught me a lot and has inculcated in our family to share our blessings to others because whatever you give in love will come back to you a thousand fold.”
Here’s what you can expect on your first visit!
The journey begins on the right side as you enter the BEAUTeDERM Corporate Center. The BEAUTe BEANERY gives customers an inviting vibe with elegance, freshness, perfect ambience, warm and cozy interior because the interior decoration is equally important as the food and service. While also incorporating zen, minimalist comfy chairs, paintings, wooden interiors and a few local elements. The the overall design is very aesthetically-pleasing. It also houses the BD’s iconic merchandise, for anyone interested to take a piece – there are shelves for stainless steel water bottle which are redeemable for a single transaction of P5,000.00.
DISHES, PRICES:
BEAUTe’ BEANERY’s food menu is extensive. It has four appetizers such as Elotes (A Mexican street style corn on the cob that is charred and coated with a blend of spices, cheese and served with slices of lemon), Calamari, Chicken Wings and Battered Seafood with Tartar Sauce price ranges from P225-P450. There are assorted salads such as California Caesar, Greek Style, Seared Tuna and Panzanella Salad with Fried Cheese ranging from P285-P395. Staple Sandwiches include Tuna Club (P385), a two layered sandwich packed with tasty tuna, sliced tomatoes, lettuce, and pickles served with a basket of fries; Chicken BLT (P300), double deck sandwich composed of grilled chicken, bacon, fresh lettuce and sliced tomatoes, served together with a basket of fries; Grilled 4-Cheese with Cream of Tomato (P385), a favorite of mine with a generously cheesy, gooey grilled tasty combination of cream cheese, mozarella, cheddar and feta cheese on grilled sourdough bread best when dipped in cream of tomato; and Roast Beef Sandwich (P420), toasted baguette bread filled with finger licking beef cooked in creamy mushroom sauce garnished with parsley and served with a basket of fries; which are all enough for a quick merienda catch-up with a friend or a light dinner date.
So expect to spend close to P900-P1,000 each if you’re getting a meal, drink, and pastry in one sitting.
The Main Menu includes Vigan Bowl (P375) – a rice bowl that consists of three authentic Ilocano specials which are bagnet, longganisa and poque-poque; Arroz Ala Cubana (P350) – a combination of ground beef and pork cooked in tomato based sauce, accompanied with fried banana, egg and rice; Bagnet with Pinakbet Rice (P250) – a special take on fried rice with one of the famous Ilocano dish-Pinakbet topped with authentic Vigan bagnet; Peri-Peri Chicken (P470) – grilled chicken quarter served together with peri-peri sauce, mango flambe side salad with a basket of fries and sweet corn which is highly recommended by my wife Minnie; Boneless Fried Chicken (P350) – juicy boneless chicken quarter that comes with rich gravy, potato wedges and coleslaw. The piece of chicken served is indeed crispy on the outside, and juicy and moist on the inside. Salmon Teriyaki (P450) – seared salmon meat glazed in teriyaki sauce that comes with Yasai Itame and rice, also highly recommended by my son Malcolm and a favorite of Bap Deng Pangilinan; Creamy Beef Pot Roast (P380) – tender beef with an intense creamy sauce served with mashed potato, and sauteed vegetables on the side; and the Steak Frites (P1,050) is the most expensive of the menu. It’s rich and flavorful seared strip loin steak topped with compound butter and served alongside with basket of fries and side salad.
For the Pasta Menu, all served with slices of bread, there’s my all time favorite Sun Dried Tomato (P400) – hearty pasta cooked in sun dried tomato sauce, finished with parmesan cheese, grilled chicken and olives; Chicken Pesto Cream (P445) – rigatoni pasta in an original BEAUTe BEANERY blend of pesto sauce topped with grilled chicken; Salted Egg Carbonara (P265) – well-loved creamy carbonara elevated with the rich buttery and fully bodied flavors of salted egg, garnished with crispy bacon bits and fresh parsley; Puttanesca with Shrimp (P360) – a tomato based pasta with Italian herbs, anchovies, olives, topped with scrumptious sauteed shrimp; and Bolognese with Meatballs (P 360) – rigatoni pasta in a richly flavored sauce made from tomatoes, ground beef, garlic, wine and herbs.
One thing to note is the good, hospitable service here – the staff is attentive and helpful when it comes to menu choices, and the serving time in between dishes is very reasonable.
DRINKS, PASTRIES:
Of course, a café visit isn’t complete without a Hot Americano (P75), Latte (P110), Cappuccino (100), the best seller French Toast Latte (P200) – espresso, egg white, mix berries, milk, vanilla and maple and my favorite Coffee Jelly Affogato Style (P150) – vanilla ice cream, espresso and jelly which is better than the Starbucks version; Blue Latte (P180) – dried butterfly pea, milk, expresso and cinammon; Kopi (P100) – oolong tea, milk, and espresso long shot; Macadamia Latte (P200) – macadamia milk and espresso; and Lungo and Orange Marmalade (P150) – orange jam and espresso.
What I always enjoyed a lot was the Reviver Ade (P160) – a mix of cucumber, lychee, lemon and peppermint. There’s also Lemon Mango Passion Fruit Ade (P160), Signature Chocolate (P150); Purple Yam (P160); Strawberry Green Tea Matcha (P260); Green Tea Matcha (P200); K-Ilagen Beaute Drink (P250) – collagen, chamomile, pomegranate, sakura flower extracts and milk.
Other iced blended drinks available are black forest, banana matcha yogurt, strawberry banana yogurt, chocolate chip, dark chocolate blueberry, triple mochaccino and creamy white chocolate mocha ranging from P200 to P260. They also have canned soda (P80).
As for the pastries, I tried the Blueberry Cheesecake (P185/slice) and Pecan Tart (P180/slice), a perfect treat for fans of moist, chewy and nutty dessert hugged by a smooth crust around.
For an unforgettable treat, visit Beaute Beanery, it is located at Lot 2 Blk 19 cor. San Jose St. Mc-Arthur Highway Sto. Domingo, Angeles City, Pampanga. It’s open from 11am to 9pm, Mondays to Sundays.
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