In the bustling province of Bulacan, a new generation of young leaders is stepping into the political spotlight, offering a fresh alternative to the traditional politicians, or TRAPO, who have long dominated Philippine governance. These emerging figures are not only challenging the status quo but also embodying the aspirations of millennial and Gen Z voters—groups that now make up a significant portion of the electorate and are increasingly vocal about their demand for change.
Bulacan has long been recognized as one of the most business-friendly provinces in the Philippines, boasting modernized infrastructure, a skilled workforce, and a thriving entrepreneurial spirit. However, corruption remains a persistent issue that undermines progress. Voters are looking for leaders who can address these systemic challenges while fostering economic growth through initiatives such as supporting start-up businesses, improving transportation systems, and making education more affordable.
This demand for transparency and reform is echoed in the platforms of Bulacan’s rising political stars. These young leaders are positioning themselves as champions of innovation and inclusivity, promising to tackle issues that resonate deeply with their constituents.
Vice Governor Alex Castro, already an established figure in Bulacan politics, has earned respect for his experience and dedication to public service. Castro’s focus on infrastructure development and economic expansion aligns with the province’s transformation into a regional powerhouse.
Atty. Agatha “Agay” Cruz, running as congresswoman in Bulacan’s 5th district, brings legal expertise to her campaign. Cruz advocates for stronger anti-corruption measures and policies that promote sustainable economic development. Her platform emphasizes healthcare services and education reform—two critical areas for the younger working class struggling amid inflation.
Darylle Bernardo Salvador, now vying for Vice Mayor in Baliuag, is another young leader with a vision for local development. Salvador’s candidacy underscores his ambition to elevate public service by focusing on economic initiatives that will help small businesses thrive in his hometown.
Councilor JV Vitug from Malolos combines youthfulness with leadership experience. Known for his athletic background and community engagement, Vitug appeals to voters seeking dynamic yet grounded representation. He has impressive projects during his term and has amassed followers due to his boy-next-door charm.
Maro Eusebio Domingo, aspiring councilor in Pulilan, brings a unique blend of youthful energy and community commitment. He is now focusing on grassroots initiatives that address the needs of his constituents. He is widely popular being the brother of celebrity Robi Domingo.
Marc Daniel Gasper, a 24-year-old SK Chairman from Sta. Maria, Bulacan, is running on a platform centered around youth empowerment. His priority projects include mental health awareness seminars, anti-drug campaigns, and support for out-of-school youth. Gasper’s slogan, “Patuloy na maglilingkod para sa Diyos at Bayan” (Continuing to serve for God and Country), reflects his commitment to community service.
For millennial and Gen Z voters, social media has become an essential tool for political engagement. Platforms like Facebook and TikTok allow candidates to reach their constituents directly through live conversations, virtual town halls, and interactive discussions about pressing local issues. This shift from traditional campaigning methods enables voters to scrutinize candidates more critically, favoring those who provide clear solutions over mere entertainment value.
Addressing Economic Challenges
The economic vision presented by these young leaders is crucial in addressing the concerns of Bulacan’s population. With minimum wage earners struggling against inflation, initiatives such as easing transportation costs, fostering entrepreneurship through start-up incubators, and expanding access to affordable healthcare are vital. These priorities resonate with younger voters who face financial pressures daily.
While their youthful energy and commercial appeal give them an advantage in connecting with voters, these leaders must prove their ability to enact meaningful change. The electorate is no longer satisfied with empty promises; they demand transparency, competence, and tangible results.
Bulacan stands at the brink of transformation—not just economically but politically. As these fresh faces rise to prominence, they carry the hopes of a generation eager for progress. Whether their platforms can deliver on these expectations remains to be seen, but one thing is clear: voters are ready for something new.
By Jeoff “Jopay” Tuano-Solas / Contributor