CDC, Boysen Paints ink ‘colorful collaboration’ for M.I.C.E. Con 2024

CLARK FREEPORT – The Clark Development Corporation (CDC) and Pacific
Paint (Boysen) Philippines, Inc. team up to infuse color and creativity in
this Freeport.

To facilitate this project, CDC President and CEO Atty. Agnes VST
Devanadera and Boysen Paints’ Vice President for Marketing Engr. Ruben
Cueto, signed a Memorandum of Understanding (MOU). The signing coincided
with the recently concluded PHILCONSTRUCT 2024 event held at the SMX
Clark Convention Center in this Freeport.

This collaboration will bring together the best in mural arts and paints
for an exciting visual experience for the country’s premier gathering
for professionals in the meetings, incentive travel, conventions, and
exhibitions (M.I.C.E.) industry slated for July 10 – 12 2024.

CDC will collaborate with Boysen to paint designated spaces. The
state-run team of architects, engineers, and creatives will provide input on the
design and specifications for each mural. The goal is to create
immersive art experiences within these spaces. Each stroke of the paintbrush,
whether on captivating signage or larger-than-life murals, will convey a
narrative of innovation and collaboration.

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