Cebu Pacific (PSE: CEB), the Philippines’ leading carrier, marked the celebration of National Disability Prevention and Rehabilitation (NDPR) Week by ramping up its commitment to inclusive air travel through a comprehensive sensitivity training program for its employees.
The program, conducted by Autism Society Philippines (ASP), Down Syndrome Association of the Philippines, Inc. (DSAPI), and The Vanguard Academy (TVA), covered essential aspects of disability awareness. This includes understanding different types of disabilities, effective communication strategies, and practical assistance techniques.
Employees from various CEB departments, including cabin crew, ground staff, and customer service representatives, participated in the training.
“Earlier this year, we signed a memorandum of understanding with DSAPI to advance our efforts in offering safe, reliable, and inclusive air travel experience,” said Candice Iyog, CEB marketing and customer experience officer. “This sensitivity training is an outcome of that agreement, and we are now extending the program to include other disability advocacy groups. This initiative is a crucial step in equipping Cebu Pacific employees with the knowledge and skills necessary to assist and support persons with disabilities compassionately.”
Elmer Lapeña, DSAPI chairman, emphasized the importance of such initiatives.
“Collaboration with organizations like Cebu Pacific is essential in promoting disability awareness and fostering an inclusive society. We are pleased to support their efforts in making air travel more accessible and acceptable for persons with disabilities,” he said.
CEB has a long-standing commitment to corporate social responsibility, and this latest initiative is part of its broader efforts to promote diversity, equity, inclusion, and belonging (DEIB) within its operations. The airline continues to work closely with advocacy groups and stakeholders to ensure that its services meet the needs of all passengers.