Cebu Pacific (PSE: CEB), the Philippines’ leading carrier, has been named Best Airline at the 2025 Routes Asia Awards, earning its second consecutive win at the prestigious regional event.
The Routes Asia Awards honor airlines, airports, and tourism authorities for their outstanding contributions to route development and tourism growth across Asia-Pacific. CEB’s back-to-back win underscores the success of its network expansion and strategic partnerships over the past year.
“This recognition reflects the strength of our network strategy and, more importantly, the partnerships we’ve built with our airport partners and stakeholders. It’s a meaningful reminder of our commitment to accessible air travel and expanding our presence across key markets in the region,” said Xander Lao, CEB President and Chief Commercial Officer.
In 2024, the airline launched 28 new routes, comprising 19 domestic and 9 international services, connecting passengers to popular destinations like Chiang Mai, Kaohsiung, and Sapporo. New hubs in Davao and Iloilo were also established, boosting connectivity alongside its key hubs in Manila, Cebu, and Clark.
“I would like to extend our sincere appreciation to Cebu Pacific for its invaluable contribution to enhancing connectivity and tourism in Davao. As one of the leading airline carriers in the Philippines, Cebu Pacific has played a pivotal role in making Davao more accessible to both local and international travelers, significantly boosting the region’s economic and tourism landscape,” said Tanya Rabat-Tan, Regional Director of the Department of Tourism XI.
Complementing its network growth is CEB’s historic purchase order of 152 Airbus aircraft—the largest in Philippine aviation history. This strategic investment is part of the airline’s long-term plan to modernize its fleet and meet the rising demand for air travel.
The airline also amplified its tourism efforts with the launch of its “Fly to Happy, Fly to the Philippines!” campaign, aimed at attracting more travelers to the country’s natural attractions and cultural experiences.
CEB currently operates flights to 37 domestic and 26 international destinations across Asia, Australia, and the Middle East.