The most amazing, fun and global event was held recently at SM City Olongapo Downtown in celebration of National Breastfeeding Month, in partnership with Breastfeeding Pinays (BFP)Olongapo.
Breastfeeding Pinays partnered with SM Olongapo for the conduct of HAKAB NA with 140 breastfeeding mothers and babies from the different barangays of Olongapo.
The annual program features the simultaneous breastfeeding, mommy pampering, lectures on Oral Health, Breastfeeding 101 & Counseling, Breastfeeding Laws, Babywearing & Essential Oils 101.
Breastfeeding Pinays (BFP) Olongapo, an affiliate of Breastfeeding Pinays Community and with more than 1000 members to date, encourages and supports communities to make breastfeeding a normal part of day-to-day life and identifies opportunities to provide on-going support for all families.
“The SM Cares Program on Women and Breastfeeding Mothers promotes breastfeeding to foster the natural bond between a mother and her child. Mothers are free to breastfeed anywhere in the SM properties. However, there are also 58 Breastfeeding stations across various SM Supermalls nationwide for their additional comfort and privacy. To date, the breastfeeding stations have already served 500,000 breastfeeding mothers.”
“SM has also been a venue for many breastfeeding and lactation seminars and conferences to encourage women to breastfeed. SM invites professionals who conduct series of talks on the latest trends and clinical and academic findings on breastfeeding, and inspirational lectures where they share the benefits of breastfeeding and address various lactation concerns.”(30)