Subic Bay Freeport – A colorful and fun-filled celebration was held at Ayala Malls Harbor Point from October 14 to 19, 2025, Featuring a product lunched of the global brand LG Electronics and their marketing partner, Addessa Corporation dubbed as the LG K-Home Festival a world class products and premium home appliances.
According to Changee Doh, LG Home Appliance Product Director this is not just a product showcase, it’s a celebration of innovation, style, and the modern home experience and the partnership through with our collaboration with our valued partner Adessa, making it easier for Filipino consumers to experience this world class technology from energy saving home appliances and the stylish entertainment system, to AI power solution that bring comfort, convenience and the connectivity into every living and working place.
Yongwoo Park, LG TV Audio Product Director explained that the goal of the K-Home Festival is to introduce the public in Subic and Olongapo to the latest Korean lifestyle and technology. “Korean technology and lifestyle are now available and can be experienced through the K-Home Festival,” he said.
“LG is not just a reliable brand, it’s a global brand. With the partnership with ADDESSA, we bring premium quality products closer to Filipinos at more affordable prices. We give you a premium and affordable quality brand through the partnership of ADDESSA and LG.” Sonia Canonizado, ADDESSA Vice President said.
For six days, shoppers and visitors thronged the Activity Center of Ayala Malls Harbor Point to participate in various activities such as dance entertainment, cosplay performances, exciting games, and instant prizes. Also featured were non-stop appliance deals, fun giveaways, and exhibits of the latest LG smart home and entertainment products.
Addessa is now available in 72 outlets nationwide, and in Zambales, we have a branch in Subic town, Canonizado added.