The Lubao International Balloon Festival (LIBF) has put the bucolic town of Lubao in the world map attracting more than 100,000 foreign and local visitors each year. On Tuesday, November 22, the Philippine Sports Tourism Awards (PSTA) adjudged Lubao as one of the 10 sports tourism awardees. The local government unit led by Lubao Mayor Mylyn Pineda-Cayabyab was accorded the “1st Sports Tourism Organizer of the Year Award.” Lubao Tourism Officer Ricky Pablo, Municipal Administrator Elizalde Bernal, and Budget Officer Editha Rodriguez accepted the award during the PSTA event held in Manila.