City of San Fernando in Pampanga, the lantern capital of the Philippines, recently witnessed the grand opening of Matuang Bale Bakeshop by Essel – a café and gallery in the city that beautifully blends the rich culinary tradition and heritage of Kapampangans — all set across the Lazatin residence along Consunji St. in Sto. Rosario village. The ‘Matuang Bale‘ (Kapampangan word for old house) was declared a heritage house by the National Heritage Institute in January 2003.
A dream come true for Aida Lazatin, whose vision was to honor her family’s legacy while offering a place that connects the past, present, and future generations through food and art.
According to Aida, this project is a tribute to the teachings of their parents and aunt: Jesus, Anita and Carmela who not only imparted business acumen and values of integrity but also passed down treasured heirloom recipes.
“This has always been my dream—to go back home and create a space that blends heritage and modernity,” she shared. “Through food and art, we can honor our family’s legacy and pass on the stories of our ancestors to the next generation.”
She also echoed her sentiments, emphasizing the significance of the opening day, which coincided with Andres Bonifacio Day. She believes the timing couldn’t have been more perfect. “They are our heroes,” she quipped.
“The concept of Matuang Bale reminds us to go back home and pay tribute to our roots, a trait that makes Kapampangan people great,” her husband Marco Lazatin added.
The place used to house the Essel Bakeshop, named after the fusion of their grandparents’ initials Encarnacion (E) Singian (S) and Serafin (S) Lazatin (L). This was founded in 1965.
At present, the café is run by Aida and Marco’s son Jonathan Lazatin. Well-loved baked goods like taisan, mamon tostado, kundol, empanada — all paired with a selection of caffeinated drinks are being served here. The interior was designed by Sunny Design Collective.
Next to the café is the Villa Rosa flower shop, founded by Aida herself, adding another layer of beauty and fragrance to the space.
The true highlight of the venue is the art gallery showcasing the work of both established and emerging Kapampangan artists and entrepreneurs. The gallery features a variety of local creations, including visual art from Gamat Kapampangan: Luis Gallemit, Andy Ramos, Daisy Ramos, Jade Dominguez, Rolly Suba, Ramcos Nulud, Edwin Dizon Catli, Maricar Yabut Sangalang, Nico Tulabut, Yet Orquia, Marylou Milan, Vitt Pantig, Ronnie Navarro, Ailyn Gonzales, Chris Pan and Aurelio De Guzman; clothing by Pidayit (by Philip Torres), Kabaru; and furniture from Vulcan Resource Inc., Triboa Bay Living, and Prizmic and Brill. There are handicrafts by Hanah & Co. (candles), Luid Lokal (placemats), and Bayung Kultura (bags).
The grand opening was not only a celebration of family, culture, and art but also a reflection of the Lazatins’ commitment to preserving and sharing their heritage. The event was made even more special by the fashion show that took place at the Lazatin heritage home later in the day. The show featured the traditional Tarik pieces worn by the Lazatin family’s grandparents, alongside the Pidayit collection by Philip Torres, 2023 Most Outstanding Kapampangan for Culture. Pidayit, meaning “stitched together” in Kapampangan, is a perfect representation of the themes of connection and continuity that the Lazatins embody.
The show, choreographed by Scoot Saldi, was a testament to the enduring legacy of the Lazatin family’s cultural influence. The evening concluded with the singing of The Blessing, a song that encapsulated the family’s hopes for the future. “We are optimistic that the next generation of Lazatins will continue the tradition that has been passed to us,” Aida shares, surrounded by her family—husband Marco, son Jonathan, and daughters Hannah Nikole and Hannah Mikaela, the Marketing and Administration Officers of Matuang Bale.
The program was hosted by Avel Antonio, an entrepreneur and arts and culture advocate.
Matuang Bale Bakeshop by Essel is not only a culinary destination but also a hub for preserving Kapampangan culture, connecting families, and fostering creativity for years to come.