Acclaimed to be among the finest and best desserts in Tokyo, the exquisite cake creations of Tokyo’s
Grand Dame of Specialty Cakes, Madam Kazuko Emi WADA, particularly the ORIGINAL MILLE CREPES are now being served in 14 stores in Metro Manila and 1 outside, namely: Glorietta, Trinoma, SM Megamall, SM Aura, Eastwood Mall, UP Town Center, Robinsons Place Manila, Promenade Greenhills, Shangri-La Mall, Robinsons Magnolia, Robinsons Galleria, Evia Lifestyle Center, Vertis North, SM North EDSA The Block, and now SM Clark.
Paper Moon Cake Boutique and Café of Tokyo offers a fresh, distinctive slice of French specialty cakes and pastries created with meticulous Asian skill that is distinctly Japanese. The opening of Paper Moon comes in sync with the growing sophistication of the Filipino palate as well as the increasing popularity and legitimacy of Asian skill in the international food arena.
The Signature ORIGINAL MILLE CREPE by Madam Emi Wada
Literally meaning “a thousand crepes,” more popularly known as “Crepe Cake,” Madam Emi Wada’s signature Original Mille Crepe is an exquisite creation.Ithas no less than twenty delicate, paper-thin handmade crêpes layered with heavenly light pastry cream, all topped with a golden, caramelized crust.
Paper Moon’s EMI WADA: Tokyo’s Grand Dame of Specialty Cakes, Cake Artisan Par Excellence
Tokyo’s Madam Emi Wada, cake artisan par excellence,has been in the business of creating specialty cakes for close to 40 years. As a child, Madam Emi has already been strongly interested in the art of baking. As a young housewife, she learned the art and joy of making cakes and pastries from her Austrian mother-in-law. She since pursued her passion, living in Europe to harness not just her culinary skills but also to learn the sophistication of packaging and presentation. While in France, she further honed her eye with a stay at a ribbon factory that supplied the luxury brand Hermes.
Madam Emi began her careerin the 1970’s as a cake supplier to 7 out of the best 10 cafes in Tokyo. By 1985, shesuccessfully opened her own chain of specialty cake shops, the Paper Moon Cake Boutiques, in various locations throughout Japan such as Tokyo, Haneda Airport, Osaka, Kyoto, Ginza, and Karizawa Lake Town. In 1990, she continued to be the preferred cake and pastries purveyor ofthe biggest Japanese coffee chains such as Doutor and Tully’s, as well as the fine French shopping brand Printemps, with her clients all clamoring for her extraordinary Paper Moon specialty cakes, especially her signature Original Mille Crepe.
In 2001, she expanded her operations to New York City where she supplied her cakes to Dean & Deluca, Takashimaya, and Neiman Marcus. She even founded and opened the acclaimed Lady M Cake Boutique in the Upper East Side, which she had to give up several glorious years later to focus instead on the Tokyo operations of her business. Madam Emi’s signature creations such as the Original Mille Crepe and the mille feuilleearned non-stop raves from customers and food critics in New York and have been rightfully hugely popular blockbusters in all her shops.
These heavenly specialty cakes drew the rapt attention of Filipino show business / entertainment mogul, VIVA’s Vicente “Boss Vic” del Rosario, Jr. (a longtime friend and business associate of Madam Emi’s husband) during his frequent travels to Tokyo and New York. Known for having the instinct and the “golden touch” in tapping creative geniuses in all forms and transforming them into superstars, Boss Vic has convinced Madam Emi,who has gone into retirement in 2013, to let the Filipinos experience the exquisite taste of the Original Mille Crepe and her other signature specialty cake creations. Boss Vic and Madam Emi have then partnered through Viva International Food & Restaurants, Inc., the food subsidiary of the Viva Group of Companies, in bringing Paper Moon Cake Boutique and Café to Manila, and later on to the rest of Southeast Asia.
For more details about Paper Moon, visit our website at www.papermoon.com.ph,
social media: Facebook & Twitter Paper Moon Cafe PH / Instagram: papermooncafeph
PAPER MOON TOKYO FEATURED ON travel.cnn.com
“There are few more calming pleasures in Tokyo than sinking into one of the shop’s feathered cushions and digging into the vanilla cream and puff pasty.”
CNN – travel.cnn.com (10/24/10)
PAPER MOON
http://travel.cnn.com/tokyo/eat/paper-moon
“…Paper Moon is a swanky boutique café in Hiroo where cakes take pride of place. It’s a fine place to eat sweets with your sweetie.”
CNN – travel.cnn.com (12/06/10)
5 SWEET SPOTS : THE BEST DESSERTS IN TOKYO
http://travel.cnn.com/tokyo/eat/cake-and-city-000296
“ If the question is cake, the answer is mille feuille of Paper Moon.”
“A work of art and a slice of deliciousness at Paper Moon…”
CNN – travel.cnn.com (11/04/10)
TOKYO’S BEST DESSERT
http://travel.cnn.com/tokyo/eat/best-dessert-405826
MADAM EMI WADA FEATURED IN THE NEW YORK TIMES
“Looking for something to do while her husband was at work, Kazuko Emi Wada of Tokyo started baking the fancy cakes she had learned to make as a child. Caterers and restaurants bought them and she opened a cafe there… Now, her Lady M (for Emi) cakes are being baked in New York and can be ordered for delivery in Manhattan … signature dessert is an indulgence made of 25 delicate crepes layered with pastry cream.”
The New York Times – Food Stuff (10/03/01)
CAKES THAT STARTED IN TOKYO ARRIVE IN NEW YORK’S DOORSTEPS
by Florence Fabricant