Robinsons Hotels & Resorts, Hira Holdings, Inc. to launch first luxury villa in Siargao

Robinsons Hotels & Resorts (RHR) signs Hira Holdings, Incorporated (HHI) for a ten-year Management Agreement to bring global hospitality standards with a unique Filipino heart of  service to Siargao.

This partnership envisions to open an exquisite eco-friendly villa resort by 2026 at Brgy. Malinao,  General Luna in Siargao Island, with a total land area of 2,856 square meters.

Hira Holdings Inc. (HHI), known as the first franchisee of the country’s leading quick-service  restaurant – Jollibee, confidently ventures into hotel development because of its confidence with  RHR as it aligns with their vision to propel the Philippines at the forefront of the Southeast Asian  tourism industry.

“We are grateful to RHR for opening this opportunity to us. We are confident with the brands and  capacity of Robinsons Hotels that’s why it was easy for us to trust and sign with our very first hotel  and we look forward to building more with them in the future,” said Mr. Haresh Hiranand, President  of Hira Holdings Inc. 

Robinsons Hotels & Resorts (RHR), the country’s leading hospitality group, is proud to have this  project included in its growing hotel portfolio. RHR has 30 hotels strategically located nationwide under five local hotel brands namely, Go Hotels, Go Hotels Plus, Summit Hotels and Resorts,  Grand Summit Hotels and Fili Hotel.

Barun Jolly, Senior Vice President and Business Unit Head of Robinsons Hotels & Resorts,  expressed his enthusiasm, “We are delighted to have this meaningful partnership with Hira  Holdings Inc., a company that holds the same values with RHR. This partnership signifies a step  forward in our mission to continuously expand our presence geographically while maintaining our  commitment to exceptional service and sustainable practices.”

Hira Holdings Inc. shares RHR’s vision of promoting sustainable tourism and delivering high quality hospitality experiences. This collaboration aims to boost Siargao’s tourism appeal while  providing guests with a serene retreat that reflects the island’s charm and tranquility.

Siargao, famous for its world-class surfing spots, has seen significant growth in tourism over  recent years. A whopping 529,822 tourist arrivals were recorded in 2023 vs 2022’s count of  125,008 tourist arrivals. This burgeoning popularity makes Siargao an ideal location for RHR’s  newest luxury venture.

Barun adds that RHR’s expansion plans have diversified to include franchising and management  agreements. “We are confident in the bullish economic projection of the country and with our  expertise in hotel brand development we would like to enable optimistic investors who want to  venture into the hospitality industry as well.”

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