The Tourism Promotions Board (TPB) Philippines is participating once again in the Arabian Travel Market (ATM) 2023, the leading global event for inbound and outbound travel industry in the Middle East on 01-04 May 2023 at DWTC, Dubai, UAE.
This year’s ATM carries the theme, “Working Towards Net Zero”, which explores cutting-edge and environmentally friendly travel trends and identifies the potential strategies for growth within specific sectors in the industry.
The Philippines’ participation in ATM 2023 intends to expand the promotions of the Philippines as a leisure, MICE and investment destination, reconnect with the country’s partners in the Middle East, and develop sales leads and commercial connections with consumers from the Middle East.
“The ATM 2023 will be an opportunity for us to increase our connection in the Middle East and its neighboring countries. It is a chance for us to step up our efforts in getting tourists from this region so they may discover all the wonderful destinations in the country. The abundance of our OFWs in this region provides many possibilities for Middle Easterners to learn more about the Philippines and its must-visit attractions,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles.
The Philippine delegation is headed by Department of Tourism (DOT) Undersecretary Shereen Gail Uy-Pamintuan, TPB’s Chief Operating Officer Maria Margarita Montemayor Nograles, together with DOT Region III, Philippine Retirement Authority, and lawmaker representatives from Batangas, Bohol, Cebu, Quezon City, and Surigao del Norte. The delegation also includes private sector companies such as Annset Holidays, Inc., Atlantis Hotel, Atmosphere Resort and Spa, Blue Horizons Travel and Tours, Cebu Pacific Air, CTPH Lifestyle and Travel Services, Divaishnavi International Inc., Earth Explorers, JLT Travel and Tours, Okada Manila, Philippine Airlines, Pink Lily Travel & Tours Inc., The Lind Boracay, Ties That Travel, Travelite Travel and Tours and Via.com.
The ATM is expected to receive more than 30,000 visitors and buyers with over 1,000 exhibitors across 150 countries. The event has become a significant platform that provides leverage and visibility to participants in order to network with new and prospective buyers.