(L) Players from the Brazilian Jericho Soccer Academy playing during a MILO® Sports Clinic Event. (R) Students and coaches from the Ateneo Football Center preparing for a game.
Manila, Philippines – It’s been a remarkable year for football so far in the Philippines as the sport continues to grow and attract the attention of people coming from all walks of life. Driven mainly by the unprecedented growth of the Philippine Women’s National team in the past few years, as well as the historic performance of the Philippine National Men’s team in last year’s ASEAN tournament, the country’s growing obsession with football serves as the perfect cue for you to get your child involved in the sport.
MILO® Sports Clinic – a sports program that helps kids discover not just the joy of getting into their favorite sport, but the grit, discipline, and teamwork that comes with it–is making it easier for kids all over the country to have access to football. Running for over three decades now, MILO® Sports Clinics is present at over 1,200 venues all over Luzon, Visayas, and Mindanao, bringing 35-40 sports closer to Filipino kids of every size, shape, and physical capability.
Physical activity on the side, one of the best things about football–or any other sport, really–is that it’s fun, very kid-friendly, and instills important life-changing values that can help set young athletes for success later in life, including grit, discipline, and teamwork.
Football continues to grow in popularity across the Philippines, especially following the ASEAN tournament, and this year is especially exciting, with major events and remarkable achievements putting the spotlight on the sport. With the country’s growing passion for the game, there’s no better time to get your child involved in the world of football.
Looking for the ideal summer activity to help your kids stay active, social, and away from doomscrolling? Something fun and engaging that also instills life-changing values? Then look no further than the MILO® Football Clinics – a sports program that helps kids discover not just the joy of sport, but also the grit, discipline, and teamwork that come with it.
All-In Support for Grassroots Football
For over six decades, MILO® has been championing kids’ development through sports. . Beyond just fueling kids with energy, the well-loved brand continues to work with trusted football programs like Ateneo Football Center (AFC), Brazilian Jericho Soccer Academy, and Dolphin’s Football Club to make football more accessible to children all over the country.
The efforts that MILO® has done over the last 60 years MILO® are rooted in the belief that football isn’t just a sport, but a powerful tool that can inspire teamwork and personal growth in every child. “At the end of the day, it’s more than just teaching kids how to pass or score goals,” says Coach John Carmona of the Philippine Football Federation, Brazilian Jericho Soccer Academy, and Dolphin’s Football Club. “It’s about helping them grow into disciplined, confident, and well-rounded individuals.”
So, Why Football?
Football is more than just running after a ball—it’s a sport that teaches life lessons early on. Kids get the opportunity to learn how to work as a team, follow instructions, respect others, and bounce back after setbacks. It’s also a great way to keep them physically fit and mentally sharp.
Coach Robert Manlulo of AFC puts it best, “Football gives kids the space to move, think, and connect with others. And those values—discipline, patience, respect—carry over to how they behave at home and in school.”
What Parents Love About It
After years of pandemic lockdowns and screen-heavy routines, many parents are eager to reintroduce their kids to outdoor play. Football clinics have become a top choice—not just for the physical activity, but for the positive social environment they provide.
“Parents tell us all the time: they want their kids to learn responsibility, make new friends, and be part of something they enjoy,” says Coach John.
Real Stories, Real Growth
As part of MILO® Sports Clinic’s continued commitment to nurturing the champions of tomorrow through sports, Coach Junty of Zambasulta RFA shares remarkable insights on the values children gain from football. “It’s not all the time that a team is always winning,” Coach Junty explains, “it’s about learning how to play, grow, and support each other.” For him, the sport serves as a safe space where kids can discover their potential, build new skills, and learn to navigate challenges. Through teamwork, discipline, empathy, and patience, football becomes more than a game–it becomes a foundation for lifelong growth and values.
One of the most inspiring success stories from the MILO® Sports Clinic is Atty. Michael Ingles, who started with the AFC program and went on to become a standout athlete, then a sports law professor and writer. His journey began with grassroots football—and proves just how powerful these early experiences can be.
For Parents Who Are Still Unsure
The usual questions for parents in entering their kids to sports are: Is it safe? Will my child enjoy it? Will they fit in? Coaches across clinics say the same thing: try one session. The environment is fun, encouraging, and designed to help every child feel welcome—whether it’s their first time on the field or they’ve already kicked a few balls around. Additionally, through its partnership with the MILO® Sports Clinic, the program ensures quality training, well-maintained facilities, and convenient access for participants.
Ready to get your child started? Enroll in the MILO® Sports Clinics today! Visit (https://www.milo.com.ph/Sports-Clinics) to check the schedule and register.
Let them play, build grit, discipline, and teamwork and unlock their full potential with MILO® by their side. Stay connected and updated by following MILO® on Facebook and Instagram.