IBA, Zambales – The provincial government of Zambales is set to boost tourism and promote local industries through the 2025 Dinamulag Festival, which celebrates the province’s world-renowned “dinamulag” mango, local products, and vibrant cultural heritage.
The festival, which is set from May 21 to 24, will feature expanded agro-cultural presentations, product exhibits, and sporting events.
These activities support the province’s broader efforts to support the local mango industry, with emphasis on increasing production and creating stronger market opportunities for local farmers.
Among the key programs being highlighted is the P50-million Green Mango Valley Project, launched in 2024, which seeks to expand cultivation areas, improve yield per hectare, and reinforce the mango value chain to ensure the long-term sustainability.
An off-site launch was held on April 26 at SM City Olongapo Central, showcasing mango-based products, street-dancing, and auditions for the Zamba-Tuklas Talento competition.
Zambales Tourism Officer Tel Mora said the off-site activity was organized to broaden the festival’s reach and build anticipation among wider audiences.
“The talent auditions will continue at the San Felipe Public Mall on May 16 for Cluster 2, and at Balin Sambali Hotel in Iba on May 17 for Cluster 3 entries,” Mora added.
Festival highlights include the Dinamulag Fun Run, the 2025 Mango Congress, Kadiwa ng Pangulo exhibits, and the Flavors of Zambales cooking competition.
Sports enthusiasts can also look forward to the Gov. Jun Ebdane 4×4 Off-Road Challenge and motocross races, scheduled alongside the main events.
Meanwhile, farmers and entrepreneurs will showcase sustainable agri-tourism initiatives during open house activities and farm demonstrations at Batungbacal Farms in Palauig.
The celebration will conclude on May 24 with the Zamba-Liwanag Float Parade, featuring creatively designed floats celebrating Zambales’ agricultural traditions and community spirit.
The provincial government invites the public to join the 2025 Dinamulag Festival and experience the richness of Zambales’ culture, tourism, and products. (MJSC/RGP,PIA Region 3-Zambales)