The first-ever, much awaited Influencers and Content Creators (ICC) Summit PH was announced in a media launch Monday, October 23, 2023 at Royce Hotel Premium Ballroom.
This gathering on November 11, 2023 at SM City Clark and SMX Convention Clark, Pampanga is the first platform of its kind to enable Pampanga-based and regionwide ICCs, to employ their innovative ideas to serve the community through responsible and optimal use of social media channels.
“The event’s ultimate goal is to empower ICCs with resources, networks, and a platform to drive transformative change; cultivate a community of continuous learning where ICCs challenge norms and envision a brighter future; and bridge authentic partnerships between brands and ICCs for impactful collaborations,” said founder Louie Sison, well-known to his brainchild channel “Where In Pampanga”.
Sison added, “It’s more than just a gathering. It aims to gather and bridge the gap between Influencers, Content Creators, Brands, and Fans/ Followers paving the way for innovative collaborations and partnerships. Another laudable objective is to to mentor and sheperd booming ICCs through interactive sessions and workshops.”
The event was pioneered by the dynamic duo Louie Sison and Joise Cunanan-Sison (Where In Pampanga), Michael Cacai Munoz (Portfolio Events Solution), power couple Gab Diaz and Kaye David-Diaz, Kristine Umali Del Rosario (Cabalen Foodie) and rest of the founding proponents of Pampanga ICC (PICC).
Mainstream veteran journalists of the Central Luzon Media Association (CLMA) Pampanga, Kapisanan Ng Mga Brodkaster Ng Pilipinas (KBP) and Pampanga Press Club (PPC) were also invited and some CLMA officers shared their thoughts and camaraderie in conformity with PICC’s organizational planning, collaboration and mentorship in the region. “We must be in harmony and co-exist mutually and symbiotically for the benefit and welfare of the community as our social responsibility,” said CLMA President Boy Santiago.
“Our journey in the realm of digital content creation began in 2010, and over the years, we have passionately published numerous websites and managed various social media channels, leaving an indelible mark in the industry,” Sison shared.
“The inception of ICC Summit PH was born out of a genuine need. Recognizing the immense potential and talent of online ICCs, my wife Joise and I envisioned a platform where we could come together, network, and foster meaningful connections,” he said.
In addition, the PICC team explained that the summit will look at potential ways to enhance the use of social media platforms and will offer the right environment to stimulate the positive use of social media through networking opportunities with key social media influencers with the aim of turning innovative ideas into initiatives that can contribute to community development in all areas.
“The summit will have a large and distinctive participation of renowned influencers, experts, specialists and celebrities in social media from Manila and other regions, providing engagement opportunity for all segments of the society keeping in mind the increasing role of social media in our daily lives,” the PICC Team claimed.
Moreover, fans will have the chance to personally meet ICCs, snap selfies, and receive special shoutouts; the ideal moment to connect with fellow ICCs, deepen the relationships, and collaborate on a fun content; and forge meaningful connections with brands to collaborate on potential projects as well.