Getting wowed at SM Appliance Center's new look

Guests were #WOWEDatSMAppliance when the store recently launched its new look at SM City Pampanga.

As they entered the store, the use of warm timber slatted finishes, and integrated greenery made guests feel they were entering into their own homes.

San Fernando Pampanga City Councilor BJ Lagman joins SM Appliance Center President Maria Teresa Cheng and VP for Operations Tomasito Mendoza for the ribbon cutting ceremony at the new SM Appliance Center at SM City Pampanga.

JIMMY LAZATIN, Vice Mayor City of San Fernando Pampanga, wowed by the Brikk vintage refs as well as the 82″ Samsung TV.

MONINA LAUS, Kapampangan businesswoman, wowed by Sony Curve TV!

BJ LAGMAN, City Councilor of San Fernando Pampanga, wowed by the store’s new interiors as the wood finish makes it more homey. I also like the different selection of TVs.

A departure from the usual industrial look associated with appliance stores, the new look is a dynamic way of highlighting the most innovative products to help each Filipino transition into a digital home.

CLAUDE TAYAG, Celebrity Chef, says wow to the retro designed Brikk ref. Also shown in photo is SM SVP for Marketing Millie Dizon

ZAHRA BIANCA SALDUA, Ms. World Philippines 2013 and Celebrity Model, says the store’s use of greens is a wow! The store is not intimidating. Its very warm, inviting and has a homey ambiance. Its instagram friendly!

PAOLO SANTIAGO, Lakan Ning San Fernando, wowed by the store’s interiors, lighting, and design. The new look of the gadget section also makes it easy for him to find the latest phones and gadgets, and was amazed when he saw the new Casio electric guitar here.

And guests were wowed by the 2,300-square meter store’s attractive focal points that ease navigation and encourage discovery along the shopper journey.

VANESSA YVONNE SICAT, Mutya Ning San Fernando, wowed by the touches of green in the store counter, which makes it a nice selfie area. The lighting is also very nice and special, she said.

ATCHING LILIAN BORROMEO, Kapampangan Celebrity Chef, says being a foodie, the Kitchen Showcase with a chimney hood and built in cook top range wowed her. The selection of refrigerators and ranges are also great, she said.

PETTE AND POCHOLO JOROLAN, Everybodys Café Owners, say wow to a lifestyle kitchen showcase! Also to freezers and the Beko brand appliances at reasonable prices.

RIA ATAYDE, Celebrity Actress, wowed by ABS-CBN TV Plus at SM Appliance! Maraming channels and very clear ang palabas kasi digital transmission. Para kang naka-cable without monthly fees, she says.

MALOU GARBES, President of MB Garbes Realty Services and Corporate Secretary of Pampanga Chamber of Commerce and Industry (PAMCHAM), wowed by everything in this new SM Appliance center from the interiors to items, especially the 82″ Samsung TV

They were also wowed by the latest selections from top appliance brands, especially exclusive items for the Kapampangans like the Brikk refrigerators and microwave and La Germania oven in green color; as well as those first seen in Pampanga like the Samsung 82″ TV and Samsung Side by Side Refrigerator in gold tone.

Get #WOWEDatSMAppliance and its new look at the Ground Floor of SM City Pampanga.