JUN FILLART, Vice-President, Samsung, says the lighting makes the products standout! The store interior is very homey because of the warm timber slatted wood ceiling. Shown in the photo is Samsungs 82" TV, first seen in Pampanga.
Guests were #WOWEDatSMAppliance when the store recently launched its new look at SM City Pampanga.
As they entered the store, the use of warm timber slatted finishes, and integrated greenery made guests feel they were entering into their own homes.
A departure from the usual industrial look associated with appliance stores, the new look is a dynamic way of highlighting the most innovative products to help each Filipino transition into a digital home.
And guests were wowed by the 2,300-square meter store’s attractive focal points that ease navigation and encourage discovery along the shopper journey.
They were also wowed by the latest selections from top appliance brands, especially exclusive items for the Kapampangans like the Brikk refrigerators and microwave and La Germania oven in green color; as well as those first seen in Pampanga like the Samsung 82″ TV and Samsung Side by Side Refrigerator in gold tone.
Get #WOWEDatSMAppliance and its new look at the Ground Floor of SM City Pampanga.