Globe welcomes progress of Senate bill to enable site blocking

Globe welcomes significant progress in the Senate on bills to strengthen
the country’s 26-year-old Intellectual Property Code (IPC) and combat
online content piracy through site-blocking measures.

A Senate committee level hearing wrapped up on April 29, paving the way for
a Technical Working Group to convene and start working on the details of
the proposal.

This development marks a major step forward in Globe’s long-standing
#PlayItRight advocacy to help promote and protect the country’s
P1.6-trillion creative industry from the damaging effects of piracy.

“We laud the Senate for recognizing the urgency of updating the
Intellectual Property Code to address the rampant cases of online piracy,”
said Yoly Crisanto, Chief Sustainability and Corporate Communications
Officer at Globe. “Site blocking is an essential tool in the fight against
piracy, safeguarding not only the livelihood of content creators but also
protecting consumers from risks associated with accessing pirated content
online.”

Senators Jinggoy Estrada and Ramon “Bong” Revilla Jr., both seasoned actors
well-acquainted with the challenges posed by film piracy, earlier filed
legislative proposals to tackle online piracy

Estrada’s Senate Bill 2150, filed on May 9, 2023, seeks to restrict access
to websites promoting copyright violations, proposing fines of up to PHP1
million for such infractions.

On the other hand, Revilla’s Senate Bill No. 2385, filed on August 1, 2023,
focuses on expanding the authority and responsibilities of the Intellectual
Property Office of the Philippines (IPOPHL), particularly in initiating
site-blocking measures.

Both efforts are a parallel measure to House Bill No. 7600 by Rep. Joey
Salceda of Albay’s 2nd District, which was passed on third reading in the
House of Representatives a year ago.

Institutionalizing site-blocking is urgent as content piracy remains
prevalent, endangering the livelihood of workers in the creative industry
and putting users at risk of fraud and other forms of cybercrime.

At last week’s hearing, the committee was presented with top-line summaries
from surveys conducted by YouGov on behalf of the Asia Video Industry
Association’s (AVIA) Coalition Against Piracy (CAP) showing the
pervasiveness of piracy in the Philippines and its negative impact.

A separate study had earlier shown that piracy undermines the creative
industry and its potential contribution to the country’s economy. In 2022,
it accounted for 7.3% to of the Philippines’ GDP.

AVIA/CAP’s 2024 survey showed that the number of Filipinos who consume
pirated content increased to 70% as of February this year, a hike from 58%
in 2023.

The survey also revealed that Filipino consumers overwhelmingly believe
online content piracy has negative consequences for the Philippines economy
(92% of respondents). A large majority also expressed a willingness to pay
for legitimate content if not available on pirated platforms: 75% majority
said they would “pay in some form” for legitimate streaming sites, while
37% would watch ad supported or free to air media. Only 16% said they would
not pay to watch online content.

Globe recognizes the critical need to modernize the Intellectual Property
Code, especially in the face of growing online threats. Amending the Code
will institutionalize the landmark Memorandum of Understanding (MOU) IPOPHL
recently signed with Globe and other leading Internet Service Providers
(ISPs) to establish a site-blocking mechanism against pirate sites.

The MOU, the first of its kind in Asia, outlines the general principles and
procedures for site blocking and underscores the collaboration between
IPOPHL and ISPs to combat the unauthorized distribution and sale of pirated
content over the internet.

As a member of the Video Coalition of the Philippines and a staunch
advocate for robust intellectual property rights, Globe has been at the
forefront of the fight against online piracy. It looks forward to continued
collaboration with all stakeholders to foster a thriving creative ecosystem
in the Philippines.

To learn more about Globe, visit https://www.globe.com.ph/.

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