Clark Freeport Zone, Pampanga—-Nothing to do with pest control, but everything to do with business-minded travel. Put simply, M.I.C.E. four components stand for Meetings, Incentives, Conferences & Exhibitions. It is well-known by people who work in the tourism, hospitality, and event industry. It’s a unique concept that describes a dynamic and growing market, which is based on event organization. It is business tourism at its finest, aimed at bringing together top professionals from every sector in an enhanced, tailor-made hospitality setting.
The tourism industry creates employment, helps build reputation for the country and the venue, and nurtures many business opportunities and investments. The industry improves competitive destinations because MICE events and activities are often held in locations with safety and security.
Why is M.I.C.E. tourism so important in the Philippines? It is one of the fastest-growing economic sectors; Opens the door for international trade; Events experience a multiplier effect; Creates a platform for knowledge and technology; Benefits many sectors and industries; and Targets several tourism segments.
MICE CON 2024 was launched today the unique Hilton way at the Hilton Clark Sun Valley Resort’s Lawn with various Clark freeport stakeholders, Angeles City Vice Mayor Vicky Vega Cabigting, local designer Philip Torres and the food was catered by the famous Aling Lucing’s Sisig Cuisine.
Having won the bid to host the MICE CON 2024 at the Clark Freeport Zone in Pampanga, Clark Development Corporation (CDC) formally sealed its partnership with the Tourism Promotions Board (TPB) Philippines to stage the largest gathering of MICE professionals in the country to be held on July 10 to 12, 2024.
“MICE CON 2024 is a must-see event to discover and experience the wonders of Clark, network with other MICE players and strengthen ties with local and international stakeholders,” said Hilton General Manager Dr. Denise Molintas PhD.
What to expect? As the Metro Clark area prepares to host the conference for the second time since 2014, MICE CON 2024 will provide an opportunity for Clark and its adjacent communities to showcase again the areas’ rich history, culture, and heritage to local and global MICE delegates. The event is also envisioned to usher in new investments and business opportunities that will contribute significantly to the region’s economic growth.
Clark is set to highlight its strengths as a first-rate destination to host world-class conferences, with its modern infrastructure facilities, beautiful attractions and strategic location at the heart of growing markets in Asia Pacific that make it attractive for meetings, business transactions and hosting events.
There are popular international hotel chains with modern, large capacity rooms, access to several Industrial and Technology Parks within the zone, and Clark International Airport (CIA), a state-of-the-art premier gateway to the Philippines offering a seamless experience for all types of travelers.
According to the TPB, holding MICE CON next year at Clark will further cement the Philippines’ standing as a top MICE destination in Asia. With the city’s stunning natural landscapes, iconic and historical destinations and modern infrastructure projects with great innovation and sustainability initiatives, we will be able to draw in more tourists and investments, and contribute to the reinvigoration and revitalization of the tourism industry.