New Resto Alert: Biggest Nono’s Comfort Food & Bakery Opens in Pampanga

The culinary scene in the City of San Fernando, Pampanga just got a delightful upgrade with the grand opening of Nono’s Comfort Food & Bakery, in a joint venture with Laus Group of Companies, at the Laus Event Centre Boulevard, Jose Abad Santos Avenue. Known for its heartwarming comfort food and delectable baked goods, Nono’s is set to become a new favorite dining spot for locals and visitors alike.

Today’s grand opening event was marked by a festive ribbon-cutting ceremony attended by provincial officials, religious, business, media and excited patrons. The celebrations continued with special promotions, complimentary samples, and family-friendly entertainment, creating a lively atmosphere that drew significant attention.

The grand opening was led by the Laus family: Tess A. Laus, President, MTL Food Corp.; Lisset Laus-Velasco, Chairman & CEO, LausGroup of Companies; Paul Tristan A. Laus , President, LausGroup of Companies; Carissa A. Laus, Vice President & Executive Director, LausGroup of Companies; Levy Adrian A. Laus – Vice President & Executive Director, LausGroup of Companies; and Diorella A. Laus – First Vice President & Executive Director, LausGroup of Companies.

Archbishop Emeritus Paciano Aniceto gave the blessing at the grand opening. Attendees also include Pampanga governor Dennis Delta Pineda, vice governor Lilia Nanay Pineda, 2nd district board member Fritzie David Dizon, Arayat vice mayor Bon Alejandrino, Pamcham director and former president Rene Romero, and Idol Tiktok Romeo with wife Lota Catacutan.

Nono’s has built a reputation for its inviting ambiance and a menu that offers a mix of classic American comfort dishes and freshly baked treats. From juicy burgers and hearty sandwiches to creamy pastas and indulgent desserts, Nono’s promises a satisfying culinary experience. The bakery section features a variety of pastries, cakes, and cookies, all made with the finest ingredients.

“We’re excited to bring Nono’s to San Fernando, which is the biggest and first branch in Northern Luzon, and share our love for comfort food with this wonderful community,” said Nono’s owner Chef Baba Ibazeta-Benedicto,. “Our goal is to create a place where people can come together, enjoy great food, and make lasting memories.”

This success story all began when Chef Baba opened her bakeshop Classic Confections. In 2016, she partnered with The Table Group to put up a full-service restaurant featuring the desserts she had at Classic Confections. After trying out a few menus with easy-to-make dishes, she saw an opportunity to make the project more personal, so they shifted to creating a concept that’s centered around comfort food that reminded her of her childhood.

It began with a slice of cake. Chef Baba has built a loyal following over the years for her delicious, classic desserts at the successful Classic Confections. With the success of her famous Nono’s Chocolate Oblivion, named after her father, Chef Baba now brings to life her passion for delicious comfort food with Nono’s. From western staples to local favorites, Nono’s is all about doing comfort food right. The Homestyle Fried Chicken, for example, has become a favorite of diners and foodies alike because of their unique and delicious take on this comfort food classic. By serving its juicy and crispy chicken thigh fillet with house-made crispy and flaky waffles, they’ve created their own distinct take on the beloved Chicken and Waffles, adding to their growing menu of delectable comfort food offerings.

“Comfort food is simple. It is heartwarming. It is nourishing. It is home. It is full of happy memories with loved ones,” Chef Baba added.

Nono’s opened its first branch at UP Town Center in April 2017. Today, they have 23 locations, including the newest Laus branch, across the Philippines. These are located in Metro Manila and nearby provinces like Laguna and Cavite.

The first 50 guests received exclusive gift bags filled with Nono’s specialties (Sliced cake, truffle cheese wantons, pizza of your choice (3 best sellers), a gesture that was warmly received by the enthusiastic crowd. Throughout the day, visitors enjoyed a host of activities and tasted some of the restaurant’s signature dishes.

Located at the bustling Laus Event Centre Boulevard, it is easily accessible and poised to become a culinary hotspot. The restaurant operates daily from 6:30AM to 11:00 PM, catering to breakfast, lunch, and dinner crowds.

Residents and food enthusiasts are encouraged to visit Nono’s and explore its diverse menu. For more updates and information about upcoming promotions, visit their website or follow their social media pages at Facebook and Instagram.

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