CLARK, Pampanga — The NLEX Corporation – previously known as Manila North Tollways Corporation (MNTC) – on Monday formally signed an agreement with Pampanga’s Best Inc. for the naming rights of the NLEX San Fernando Interchange.
Signing the term sheet are Metro Pacific Tollways Corporation (MPTC) and NLEX Corp President and CEO Rodrigo Franco and Pampanga’s Best Inc President Angelo Hizon Jr.
Witnessing the signing are Maria Theresa Wells, chief finance officer of NLEX Corp., and Pampanga’s Best Inc. sales and marketing director Angelica Hizon.
The signing ceremony signals the start of the 10-year partnership between NLEX Corp. and Pampanga’s Best Inc., aimed at creating a strong and positive impact on stakeholders. With the naming rights agreement, the San Fernando Interchange will be named as “San Fernando Pampanga’s Best”. The Pampanga’s Best brand will also be added to the interchange structures as well as the 19 directional signs along the NLEX bearing the name San Fernando.
Renato Ticson, president of NLEX Ventures Corp., a wholly owned subsidiary of NLEX Corp., said “Pampanga’s Best Inc is the first food company to partner with NLEX. Being a catalyst of growth in Pampanga, it suits well for the naming rights to its home city, San Fernando.”
Naming rights is not a selling tool, creative executions can be utilized to generate some revenue, Ticson said.
“This naming rights agreement is more than just building brand image. Reflecting Pampanga’s Best brand in NLEX structures will create a legacy that will stay from one generation to the next,” Franco said.
“There’s synergy with the partnership as NLEX and Pampanga’s Best share the same value of excellence and commitment to contribute to the progress of communities where they belong,” Franco added.
For his part, Hizon Jr. regards the partnership as a timely tribute to Pampanga’s Best as it celebrates
50 years of success in bringing delicious and high quality food on Filipino dining table.”
“With this partnership, we hope to share to our customers our mission of providing Pampanga’s Best products to every Filipino household worldwide and enable them to experience our expertise and the good values we poured in our products and services,” Hizon Jr. said.