PDIC bags 2 Quill Awards

Two communication initiatives of the Philippine Deposit Insurance Corporation (PDIC) were recognized by the International Association of Business  Communicators (IABC) with Philippine Quill Awards during its 19th awards  ceremony held virtually on August 18, 2022.

The PDIC won an Excellence Award for its 2019 Annual Report entitled “Taking  the Helm, Onward to a New Horizon” and a Merit Award for its “Maniguro,  Magbangko” national multimedia public awareness campaign. The latter was  implemented in 2021 with the support of DDB Philippines, Inc.

The PDIC 2019 Annual Report communicates the state deposit insurer’s public  service accomplishments for depositor protection, good governance, and  financial stability, guided by its revitalized Vision statement crafted in the same  year. Meanwhile, the “Maniguro, Magbangko” campaign is a pioneering  nationwide multi-platform public awareness program to promote the habit of  saving in banks among Filipinos. The campaign featured two television  commercials, three radio ads, and various social media content that showed how the public can benefit from the services offered by banks and  encouraged them to start and continue saving in banks.

This is the first Philippine Quill Awards for the PDIC on its first year of participation.  The recognition is a testament to the corporate tradition of corporate communications excellence. The Corporation’s public awareness campaigns  are guided by the International Association of Deposit Insurers’ (IADI) public  awareness Core Principle, which states that in In order to protect depositors  and contribute to financial stability, it is essential that the public is informed on  an ongoing basis, about the benefits and limitations of the deposit insurance  system.

The PDIC protects bank depositors through its mandates as deposit insurer and  statutory receiver of closed banks. It provides deposit insurance of up to  P500,000.00 per depositor, per bank, in case a bank is ordered closed by the  Monetary Board of the Bangko Sentral ng Pilipinas. Complementing the PDIC’s  core mandates are its financial literacy and inclusion advocacies that aim to  empower Filipinos through financial education.

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