Y Combinator-backed startup Tablevibe has partnered with Xendit and last-mile delivery companies to make its free online ordering system available to Philippine-based restaurants. The restaurant tech venture successfully launched in Metro Manila following a surging demand for its solutions in Singapore and Australia.
The move empowers any restaurant to set up a free webshop and accept pickup and delivery orders directly from its customers, thereby avoiding third-party commissions. Delivery drivers are automatically sourced and instantly dispatch food in a 10-kilometer radius for a PHP60 flat fee. As a result, restaurants save up to 70% in online food ordering costs.
Helping eateries engage directly with digital diners
One of Tablevibe’s launch partners is CloudEats, a rapidly expanding cloud kitchen group with operations in both the Philippines and Vietnam. Kimberly Yao, CEO of CloudEats adds: “Tablevibe helps us engage directly with our loyal customers, creates seamless commerce experiences, and offers great delivery fulfillment rates. It’s an exciting new channel for us.”
Restaurants typically use their cost savings to partially cover delivery fees, resulting in lower prices for consumers. Tablevibe’s deep integration with last-mile delivery services allows restaurants to deliver orders instantly without hiring their own drivers.
Enabling restaurants to ride a new wave of digitization
Xendit, a leading payment gateway in The Philippines, partnered with Tablevibe to spearhead its expansion. Xendit’s Managing Director Yang Yang Zhang mentions: “Our partnership with Tablevibe marks an essential step on our mission to build the digital infrastructure for Philippine-based businesses.
It enables restaurants to accept payments via credit cards, debit cards, and e-Wallets like GCash through a single integration. Together, we’re excited to transform online ordering into a far more profitable sales channel for eateries across the country.”
Direct-to-consumer is the future of the F&B industry
The global pandemic drove a seismic shift toward digital commerce in the Food & Beverage (F&B) industry. 70% of consumers say they prefer ordering directly with restaurants, but most F&B operators need more tools to unlock direct-to-consumer relationships.
Mathieu Sneep, Tablevibe’s Chief Operation Officer (COO) says, “We saw our global revenue surge more than 500% year over year. Together with our strong local partners, we are incredibly excited about redefining online ordering for restaurants and making their offerings even more accessible to food lovers across The Philippines.
Tablevibe’s mission is to help restaurants go direct-to-consumer. The Singaporean startup was part of Y Combinator’s summer 2021 batch and received $1.5M in funding from venture capital investors like Global Founders Capital and Velocity Ventures.
Since its official launch in early 2021, the startup partnered with hundreds of restaurants from industry leaders like Les Amis Group, The Bistro Group, CloudEats, Vascobelo, and Burger & Lobster. Tablevibe’s founding team consists of ex-Google business leaders (Jeroen Rutten and Mathieu Sneep) and a former lead teacher from coding school Le Wagon (Guido Caldara).