SM malls in Marilao, Baliwag, and Pulilan paid tribute to the hardworking workers in the community as the malls spread holiday cheers through gift-giving activities in selected areas in Bulacan province on December 5 and 6, 2023.
Through its charity arm, SM Foundation Inc. (SMFI), SM City Marilao, SM City Baliwag and SM Center Pulilan distributed a total of 990 Noche Buena packages to selected areas in the province.
Celebrating the true meaning of Christmas, the gift-giving brought smiles and cheers to chosen beneficiaries while promoting SM’s culture of volunteerism, that aims to bring happiness and spread social good to the communities in Bulacan.
Recognizing the unwavering sacrifice every worker makes to provide for their family’s needs while being consistent role models in the community, SM Bulacan malls bring smiles through Noche Buena packages shared with street vendors, garbage collectors, street sweepers, junk collectors, TODA members, construction workers, and delivery riders, among others.
Out of the 990 Noche Buena packages distributed in Bulacan, a total of 400 packs were given to beneficiaries in Barangay Lias and Loma De Gato in Marilao; 400 in Barangay Pagala and Pinagbarilan in Baliwag; and 190 to selected areas in Pulilan.
The gift-giving is part of SM Supermalls effort to support communities and sectors in need, especially persons with disabilities, senior groups, the urban poor, and indigenous people.