ANGELES CITY, Philippines — In a move signaling the continued globalization of Philippine hospitality, Best Western International signed an exclusive development agreement on July 7 with Savers Group Holdings Inc., a Pampanga-based conglomerate, granting it exclusive rights as the Area Development Office (ADO) for the Philippines.
The signing took place at the Legend Hong Kong Seafood Restaurant Kowloon, located within the Best Western Plus Metro Clark hotel — a property co-developed by both parties. The event drew top-level executives, regional government officials, and industry leaders.
Savers Group, represented by Chairman Jaime “Jack” Uy, President and COO Jansen Ivan Uy, and Executive Vice President Justine Shaun Uy, now holds the mandate to identify, assist, and support hotel owners and operators across the country in affiliating with Best Western’s portfolio of global brands. These include Best Western, Best Western Plus, Best Western Premier, BW Signature Collection, and the SureStay family of brands.
“For more than a decade, we’ve been shaping unique travel experiences anchored on local warmth and international standards,” said Mr. Uy. “This partnership represents the next step in Savers Group’s evolution as a key player in Philippine hospitality.”
Signing on behalf of Best Western were Olivier Berrivin, Vice President for Asia Pacific; Rodney Simpson, Managing Director for Operations; and Cyrill Czerwonka, Managing Director for Development. Mr. Berrivin praised the alignment between Best Western’s global reach and Savers Group’s regional knowledge, noting the potential to scale rapidly in emerging and underserved areas.
“This partnership allows us to grow with purpose — to deliver hospitality that resonates with both local sensibilities and international expectations,” he said.
Best Western, founded in 1946 and operating more than 4,300 hotels across 100 countries, currently has nine properties in the Philippines. This new development strategy will focus on growth corridors including Clark, Subic, and Metro Manila, with an eye toward both business and leisure markets.
The agreement arrives at a time of growing investor confidence in Philippine tourism, fueled by improving infrastructure, post-pandemic recovery, and increased regional air connectivity.
The event was also attended by Department of Labor and Employment Regional Director Geraldine Panlilio, PRA (Subic-Clark) OIC Scarlet Sky Lachica, CILA President Dr. Frankie Villanueva, and Pampanga Chamber of Commerce President Atty. Paul Yusi — all of whom lauded the collaboration as a model of public-private synergy in economic development.
As the country eyes a larger share of Asia’s growing travel market, the Best Western–Savers Group partnership reflects a broader industry trend: bringing international brands closer to local markets, powered by homegrown operators with a global outlook.