Doha-based Qatar Airways has laid out its expansion plans that will involve the Clark International Airport eyeing upscale travelers going to destinations in Europe, the USA and the Gulf Cooperation Council (GCC) countries.
Qatar Airlines country manager Paolo Pausini has sought further cooperation and strengthened partnership with the Clark airport to make it “more active.”
Qatar Airways is a major international carrier at CRK, with daily flights between Doha and Clark, servicing mostly Overseas Filipino Workers (OFW) in Central and Northern Luzon.
Qatar Airways Country Manager Paolo Pausini (2nd from right) and officials of the Clark International Airport Corporation (CIAC) led by OIC President and CEO Alexander Cauguiran (left) met yesterday to discuss collaborative efforts to market the Clark International Airport and Qatar Airways to increase passengers to include leisure, business, and corporate travelers for Qatar’s network of destinations in Europe, the USA and GCCs (Gulf Cooperation Council) countries. –Jojo Due
Pausini said Qatar Airways is looking to expand its market by developing leisure, business and corporate traffic to Europe, the USA and the Gulf countries by tapping into its network in the Philippines, South Africa, North Africa and the Middle East.
Pausini said Qatar Airways is now working on an 18-month marketing plan which he will offer to the Clark International Airport Corporation, the operating arm of the Clark airport.
For his part, CIAC President and CEO Alexander S. Cauguiran, said marketing for airport and the airlines operating at the Clark airport is a key part of CIAC’s plans and programs that it is set to implement immediately.
“This is a plan of action we have approved during our recent strategic planning conference,” Cauguiran said, adding that CIAC will be conducting road tours to promote the flights at the Clark International Airport.
He also announced the development of a brand image for Clark.
“The marketing and branding campaign will target our catchment area like the Northern Philippines and the northern part of Metro Manila like Caloocan and Quezon City,” he said.
Cauguiran added that CIAC will be visiting many regions in the Northern Philippines, including the Camanava area during its road tours to inform potential passengers, particularly OFWs on the benefits and convenience of flying out and into Clark.
Pausini said Qatar Airways will cooperate in doing co-branding activities and roadshows together.
“It’s very important to promote Clark as even a better gateway to the crowded Manila,” he stressed.