THE PHILIPPINES – Harley-Davidson wrapped up the third edition of its Asia Harley Days 2024 with an exhilarating moto-music festival, drawing over 4000 attendees from more than 19 countries and territories, including Thailand, South Korea, Malaysia, Vietnam, Indonesia, the Philippines, India, Taiwan, Hong Kong, Singapore, China, Japan and Australia. The event took place on November 15 – 16, 2024, at the scenic Singha Park, Chiang Rai, and was open to all fans, motorcycle lifestyle enthusiasts and riders, in association with Singha Soda Music Concert. Motorcycle enthusiasts, 80 Harley Owners Group (H.O.G.™) Chapters, and over 100 motorcycle clubs came together to celebrate the iconic Harley-Davidson brand and immerse themselves in the electrifying atmosphere of live music, adrenaline-pumping activities and motorcycle culture.
The festival kicked off with a parade led by Dimitris Raptis, Vice President, Asia Pacific of Harley-Davidson and Titiporn Thammapimookkul, Chief Marketing Officer, Boonrawd Trading Co., Ltd. More than 1000 Harley-Davidson motorcycles cruised through the stunning backdrop of the Chiang Rai White Temple (Wat Rong Khun), creating a spectacle before returning to Singha Park for the festivities. The parade was flagged off by Dr. Preecha Anurak, Deputy Mayor of Chiang Rai Municipality and Secretary-General of the Chiang Rai Provincial Sports Association. Harley-Davidson Asia also contributed to the flood relief efforts by the local government.
Guests at the festival were entertained with high-energy performances by popular acts like Youngohm, Instinct, Joneloydnuan, NUVO, Stone Metal Fire, Pae MVL, Aomsin and the boys, DJ Naanza and DJ Karn, along with exciting activities such as the Custom Kings Asia finale, fashion show, awards night, motorcycle stunts, games and contests. Singha Soda DJ zone, sponsor booths, H-D MotorClothes and genuine apparel, and test rides with the latest 2024 model year lineup of Harley-Davidson motorcycles were the other attractions.
Custom Kings Asia witnessed a fitting culmination with the Kings of the Kings round at Asia Harley Days, putting together the finalists from the online contest and local custom shows. Vijayan Sukumaran from Malaysia for his VJ1010 (Road Glide) build won the honors and will be headed to Homecoming festival in 2025. Three more lucky winners were selected for the Homecoming festival and one winner for bike giveaway as part of Harley-Davidson x Singha Soda partnership, winning the 2024 Low Rider® S with special graphics. Additionally, attendees had the opportunity to enjoy the screening of “The Bikeriders” movie, an acclaimed film that captures the spirit of motorcycle culture.
“Asia Harley Days 2024 is more than just a moto-music festival; it is a celebration of the passion and camaraderie that unite riders across Asia. We are thrilled to see the community come together to share unforgettable experiences, from exhilarating parade rides to the electrifying music performances and cultural celebrations like Loy Kratong. This year’s event truly showcases the spirit of adventure and the rich heritage of Harley-Davidson,” said Mark O’Flaherty, Managing Director, Asia Emerging Markets & India at Harley-Davidson.
“Singha Soda is proud to be the first Asian beverage brand to collaborate with the iconic global brand Harley-Davidson. Through the groundbreaking ‘Ride Your Way’ campaign, this partnership aims to broaden the reach of Singha Soda, particularly among Harley-Davidson riders and soda enthusiasts. We are thrilled to co-host Asia Harley Days 2024 x Singha Soda Music Concert, a monumental Moto-Music Festival in Asia and marks a significant milestone in uniting the worlds of motorcycling and music. This collaboration between Singha Soda and Harley-Davidson is just the beginning of an exciting journey to deliver bold and vibrant experiences to our consumers. Stay tuned for more thrilling initiatives from Singha Soda in the coming year,” said Titiporn Thammapimookkul, Chief Marketing Officer, Boonrawd Trading Co., Ltd.
“We are very privileged and grateful to Harley-Davidson for this opportunity to be a partner and co-presenter of this wonderful event. Wyndham Hotels & Resorts is the world’s largest hotel company, with over 9,200 hotels globally, and in the Asia-Pacific region alone, we have more than 1,800 hotels. We look forward to welcoming Harley-Davidson riders in our hotels as they embark on a journey with loved ones,” said JoonAun OOI, President of Wyndham Hotels and Rewards, Asia Pacific.
In a nod to Thai tradition, the Asia Harley Days 2024 coincided with Loy Krathong, allowing attendees to take part in the cultural celebration by releasing illuminating floating baskets onto the water, adding a magical and cultural touch to the event.
Presenting sponsors for Asia Harley Days 2024 include Harley-Davidson and Singha Soda, co-presented by Wyndham Rewards, powered by Michelin, with support from Products Bangkok, Snap On, Petronas and Krungsri Auto. Other sponsors included Insta 360, Cardo, Touratech, Runstock, Ohlins, Avatr and Infinite automobiles, Amazing Thailand, R2M Asia, SF Cinemas, Teleperformance and Desaru Bike Week. Venue partner was Singha Park and pit-stop partner was Richco Harley-Davidson of Chiang Mai, who also conducted a pre-AHD party on 14th November.
For more hi-res images from Asia Harley Days 2024, please click here and click here for the wrap up video. To know more about the festival, please visit www.asiaharleydays.com.
To know more about the Custom Kings Asia competition, please visit www.hdcustomkingsasia.com.