ABS-CBN, Viu partner anew for ‘What’s Wrong with Secretary Kim’ adaptation

ABS-CBN Entertainment and Viu are partnering for the local adaptation of leading
entertainment company CJ ENM’s hit romantic-comedy series “What’s
Wrong With Secretary Kim” for Filipino viewers. The webtoon-based
Korean series not only topped the local ratings when it aired in 2018,
but also gained widespread popularity globally.

To be produced by award-winning Dreamscape Entertainment, this is the
third adaptation of a top rating international format between ABS-CBN
and Viu, following “The Broken Marriage Vow” and “Flower of

This Viu Original Adaptation for the Philippine version of “What’s
Wrong With Secretary Kim” will feature Kapamilya stars Kim Chiu and
Paulo Avelino in the lead roles as Secretary Kim and Mr. Vice-Chairman,
who were originally played by Park Min-young and Park Seo-joon.

“We extend our heartfelt thanks to Viu for once again placing their
trust in ABS-CBN as we embark on yet another exciting partnership. We
are thrilled to bring the Philippine adaptation of a popular K-Drama
series to our viewers as we also showcase Filipino talent across the
world,” said Cory Vidanes, ABS-CBN’s COO of broadcast.

“Offering content that resonates with our markets is key to what we do
here at Viu. We are excited to work, once again, with our trusted
partner ABS-CBN Entertainment, with Dreamscape at the helm of production
in delivering this title to our Viu-ers in the Philippines and across
the region. As our third collaboration together, we look forward to its
success not just in the Philippines but across all our markets.” said
Marianne Lee, Chief of Content Acquisition and Development at Viu.

Sebastian Kim, CJ ENM’s Director for International Content Sales
commented, “We are delighted to announce the continuation of our
enduring partnership with ABS-CBN and Viu through the ‘What’s Wrong with
Secretary Kim’ remake. Anticipating the unveiling of this culturally
adapted rendition, we eagerly await the opportunity to captivate
Filipino viewers by bridging the narrative and characters to resonate
with local audiences, all the while preserving the inherent charm and
essence of the original script.”

“What’s Wrong With Secretary Kim” captured the hearts of viewers
when it premiered on South Korea television in 2018. The heartwarming
story starts with the introduction of a handsome, narcissistic
vice-chairman of a major corporation. His seemingly perfect world will
turn upside down when his highly competent secretary of many years
announces her resignation from her position. He will do everything it
takes to keep her by his side, and in the process they start to develop
romantic feelings for each other.

ABS-CBN and Viu’s most recent partnership is with GMA Network for the
recently concluded series “Unbreak My Heart,” which served as the
most watched series in the Philippines on Viu.

Watch out for Kim and Paulo in “What’s Wrong With Secretary Kim”
coming this 2024.

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