DTI-Bulacan, Go Negosyo launch “Kapatid Mentor Me” program

MALOLOS CITY, Bulacan — In a bid to boost the marketing power of small medium enterprise in Central Luzon, the Department of Trade and Industry in partnership with the Philippine Center for Entreprenureship or Go-Negosyo launched the Free Negosyo seminar dubbed as “Kapatid Mentor Me” program at the BarCIE International Center here Wednesday.

DTI-3 Regional Director Judith Angeles said that at least 25 medium scale enterprise proprietors started the 11 week seminar designed to improve their products and marketing strategies.

Angeles said the first batch of this seminar are mostly engaged in the food business.

She said the program aims to advocate change in the mindset and attitude of SMEs in Central Luzon which is included in the top five regions with the most number of SMEs .

“Under the Kapatid Mentor ME (medium enterprise) program, the SMEs will be trained so that they can be more inspired and motivated in improving their business venture,” she said.

Zorina “Rhine” Aldana, Bulacan DTI provincial director, said that SMEs are among the important secior of the economy and thre is a need for them to know the processing of government support to improve their business ventures.

“This is a good example of the partnership between government and the private sector by igniting the entreprenureship revolution.” Aldana said.

She said that DTI and Go Negosyo has tapped experts to perovide the first batch of 25 SMEs players in Bulacan with free trainings on business mindset and marketing.

The 25 SMEs will be trained for 11 weeks on how to improve their products and marketing styles. She added that they will also help them in packaging strategies.

Among the resource speakers include Jorge Noel Y. Wieneke III, CEO of Tokyo Tempura and a Go-Negosyo “Angelpreneur”, and Carlo Edmund C. Calimon, executive director of Lets Go Foundation, a marketing specialists.

Wieneke told the participants that the three proven strategies to achieve their dreams or goals are “see your dreams, believe in it and act on it,”

“We will help them do better so they can pursue their own desire, to control their own destiny and to be their own boss,” Wieneke said.

He said a single dream can burst into a million realizations as he lectured participants on the power of mindset in business endeavors.

:Hindi ito kagaya ng baton a isinusubo ni Darna. This is the power of mindset,” Wieneke added.

Calimon, a marketing guru, for his part said that they are equipting SMEs with knowledge and wisdom so that they will understand the best practices in making their ventures click.

“We will lend them the road maps so that they can avoit the pitfalls<” he added. Natividad “Nina” Malonzo-Gaspar, owner of Malonzo Foods that manufactures the favorite snacks known as “Angels Foods” like “Aparon”, “Aparitos” and "Angel Cookies” said that it is very helpful for them because the government and private sector are joi8ning hands to boost the marketing capabilities of small and medium enterprises in the country. “We are being trained by experts and DTI and Go-Negosyo are doing it for free,” Malonzo-Gaspar said.—EMIL G. GAMOS