PAL Honors Top Customers with first ‘Pasasalamat’ Gathering

Flag carrier Philippine Airlines (PAL) hosted a special ‘Pasasalamat’ year-end celebration last November 29, 2022 to honor select Mabuhay Miles members for their contribution to PAL’s program to improve customer satisfaction. 

The Mabuhay Miles members, hailing from different priority market segments, served on a special Passenger Experience Excellence Review (PEER) panel in a series of focused group discussions.  Mabuhay Miles is PAL’s frequent flyer program. 

The PEER panelists shared their feedback as concerned customers on various PAL products and services, including PAL’s website, Business Class meals, the Hiraya Flight Pass, virtual interline products, shuttle services in North America, and others. 

In appreciation of their earnest efforts, the 2022 PEER Thanksgiving Year-End Gathering at the PAL-PNB headquarters in Pasay City featured a ‘PEER Graduation’ ceremony and a group photo opportunity with PAL executives.  

“This is the first time PAL has conducted in-depth evaluations on products and services with the dedicated involvement of our most loyal customers, Mabuhay Milers who care deeply about the PAL customer experience and challenge us to always innovate and do better, with a more personal touch,” said PAL VP for Marketing Ria Domingo. “We express our gratitude to our loyal Mabuhay Milers for giving their undivided attention and valuable insights, and we pledge to deliver an enhanced experience for all those who choose to fly on PAL”.

“More products and enhancements will be unveiled in the coming months, so we will ask more Mabuhay Miles members to participate in our growing PEER Panel family moving forward. Philippine Airlines is always on the lookout for fresh ideas to make the customer journey seamless and as best as it could be, and we are keenly listening to our valued customers and their insightful feedback,” added PAL Head for Product and Services Management Ethel Francisco.