PAL links up with LinkedIn

Philippine Airlines (PAL) has forged a partnership with LinkedIn, the world’s largest professional networking platform, to build a high-performance culture anchored on driving customer-centricity, profitability and growth at the nation’s flag carrier.

This collaboration will provide a major boost to PAL’s new corporate learning space, The PAL Multiversity, which will equip the airline’s work force with vital skills for a fast-changing and competitive business environment, in line with a strategic corporate shift from routine training to holistic talent development.

Through LinkedIn’s intelligent skill-building platform, PAL is offering to all of its employeesfree access to more than 21,000 expert-led online learning courses, including an estimated 60 new courses per week on some of the most in-demand business, technology, and creative skills.

“The pandemic taught us that we need to be agile. We at Philippine Airlines began our journey of digital transformation by strengthening one of our core assets, our people, through the development of programs to prepare them for the demands of the future,” said PAL Vice President for Human Capital Jo-Ann D. Maluenda. “With a PAL Multiversity powered by LinkedIn Learning, we open up a wealth of opportunities for learning and empowerment, helping us to build a powerhouse team that will take excellence and creativity to a new level.”

“The aviation sector was one of the worst hit during the pandemic, and as it recovers from the economic fallout, PAL and major airlines around the world are doubling down on their investment to strengthen their workforce agility. By committing to building a people-centric culture, PAL will be able to attract and retain talent who have a growth mindset, and the necessary skills to help it navigate evolving business cycles,” said Atul Harkisanka, LinkedIn Head of Growth Markets and Country Manager for the Philippines. “At the same time, as technology advances, we want to help PAL leverage our A.I.-powered talent attraction, engagement and retention tools and resources, as well as real-time insights of the industry and economy to achieve its business goals.”

Besides skills-building, PAL will have access to comprehensive talent insights and data to help make more informed hiring decisions and develop employer branding to attract strong candidates to save time and generate better leads with smart filters and recommendations for the airline’s crucial hiring decisions. In addition to LinkedIn Recruiter, PAL will tap LinkedIn Talent Insights to provide real-time talent data to manage the airline’s workforce, including employer branding metrics, data on talent, skills, and jobs, as well as actionable insights, personalized recommendations, and learning resources.

The partnership also includes advisories on global best practices, support for implementation and enablement, and continuous customer success.

Philippine Airlines, as a major Filipino company with a global network and an ambitious growth strategy for the 21st Century, joins other international companies in the global quest to enhance products and processes through people development.

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