SM Bears and the Joy of Giving

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Not everyone is lucky enough to buy toys. But with just a simple gesture of buying a stuffed bear worth P200 at any SM branch, a child can feel the warmth of the season through the project SM Bears of Joy, share a bear to a child in need.

All of the SM branches gathered these bears and give them to mall’s chosen beneficiary. SM City Olongapo has chosen Aeta kids in Sitio Tralala, Brgy. Gordon Heights as the recipients of 427 bears.


The campaign “SM Christmas Bears of Joy” started last November until December 2016. The idea is to buy two bears for P200, and the customer can donate one of the bear to charity, the other one is for them to keep.

This campaign of SM Supermalls under the SM Cares program together with Toy Kingdom offered an opportunity for every Filipino to give back and make other children happy by simply buying these bears.

The SM Bears of Joy will continue to give smiles to kids who seldom receive gifts during Christmas. Through this endeavor many kids appreciate the presence of these bears as they symbolize companionship, give smile in place of tears, a hug for comfort, a moment of joy, a boost of courage in a scary place.

The SM Bears of Joy for kids has brought this and more to less fortunate children nationwide. Through relationships with tenants and affiliates and partnering organizations, SM reached thousands of less fortunate kids. (PR-SMOL)