SM City Pampanga launches Malling is More Fun in the Philippines campaign

As SM Supermalls launched Malling is More Fun in the Philippines thru a regional food fair, SM City Pampanga made its share as they showcased a culinary demonstration of known Kapampangan Chef and Food Historian of Atching Lilian Borromeo’s San Nicolas cookies.

During the launching, Atching Lilian demonstrated how to make Panecillos San Nicolas, a buttery bread-like cookie. She showcased in her demonstration how the religious cookies were baked using the image of St. Nicholas de Tolentino, the patron saint of children.

According to her, the mold used by bakers in the province depends where the cookies are baked.

After the baking demonstration, a feast or salo-salo was hosted by participating restaurants at the longest mall in the province, the SM City Pampanga.

This year, SM Supermalls, in partnership with the Department of Tourism, makes malling even more fun with the launch of Malling is More Fun in the Philippines campaign which started last May 17 at SM Mega Fashion Hall – with a series of activities and events full of fun, food, and festivity.

“Malls have become the modern day plaza and safe community spaces for families and friends to share moments together through shopping, dining, and fun experiences. SM’s partnership with the Department of Tourism celebrates the best of the Philippines through a range of fun fairs and fiestas,” Steven Tan, SM Supermalls COO said.

The campaign’s first leg invites mallgoers to experience malling like never before at SM. Watch local celebrities and chefs as they reveal how Filipino food favorites are made and served at Culinary Demos. You can also travel across the regions through their local dishes and delicacies at SM’s Regional Food Fairs, or score exclusive Dining Dealsin participating restaurants. Be amazed by aspiring local chefs, in collaboration with National Food Showdown’s Myrna Segismundo and Jill Sandique, as they show off their culinary creativity at the SM Supermarket Chefs Showdown.

Catch these events in the following SM malls: North EDSA, Megamall, Mall of Asia, Southmall, Fairview, Manila, East Ortigas, Marikina, BF Parañaque, Baguio, Rosales, Cauayan, Cabanatuan, Pampanga, Clark, Telabastagan, San Fernando, Baliwag, Marilao, Molino, Trece Martires, Santa Rosa, Batangas, Legazpi, Cebu, Seaside City Cebu, Iloilo, Bacolod, Puerto Princesa, Lanang Premier, General Santos, and CDO Downtown Premier.  

This is only the first of the many surprises that are set to roll out in the coming months! Watch out as SM, together with the Department of Tourism, make malling more fun in the Philippines. For more information, visit