The Power of Acoustic Storytelling

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Music is an art form universally recognized for its mood-altering qualities and its ability to effect behavior. Neurologists have discovered that music activates many unexpected areas of the brain like emotion and memory. And they also tell us “the brain’s wiring emphatically relies on emotion over intellect in decision-making.”

If you want to appeal to the subconscious and compel people to act, you have to form an emotional connection. Music is a powerful, invisible tool in achieving that goal. It’s an intricate expression of controllable elements that helps influence the way people interpret your message. From retail stores to TV commercials, it’s used to affect our emotions – and ultimately to guide our decisions.

Music gives you the opportunity to tell your story in a different way. It plays a crucial role in content marketing by influencing the amount of consideration audiences give your message. It increases the value of your content by steering storylines, driving audience engagement, and increasing retention – making your story not only more interesting, but impactful.

Acoustic Storytelling engages in both creativity and imagination while listening to soothing sounds and creating a story in their minds. Music Psychologists believe that storytelling should be persuasive and engaging — influencing audiences enough to not only remember your story, but to see themselves in it, and encourage them to act in the storyline.

SOURCE: Ashley Wentz Feb 13, 2013

“Mountains O’Mourne”
Don Mclean

Oh, Mary, this London’s a wonderful sight
With people here working by day and by night
They don’t sow potatoes nor barley nor wheat
But there’s gangs of them diggin’ for gold in the street
At least when I asked them, that’s what I was told
So I just took a hand at this diggin’ for gold
But for all that I’ve found there, I might as well be
In the place where the dark Mourne sweeps down to the sea

I believe that when writin’ a wish you expressed
As to how the fine ladies of London were dressed
But if you’ll believe me, when asked to a ball
They don’t wear no tops to their dresses at all
Oh, I’ve seen them myself and you could not in truth
Tell if they were bound for a ball or a bath
Don’t be startin’ them fashions now, Mary McRee,
In the place where the dark Mourne sweeps down to the sea

There’s beautiful girls here, oh, never you mind
Beautiful shapes Nature never designed
Lovely complexions of roses and cream
But let me remark with regard to the same
That if at those roses you venture to sip
The colors might all come away on your lip
So I’ll wait for the wild rose that’s waitin’ for me
In the place where the dark Mourne sweeps down to the sea

You remember young Diddy McClaren, of course
But he’s over here with the rest of the force
I saw him one day as he stood on the strand
Stopped all the traffic with a wave of his hand
As we were talking of days that are gone
The whole town of London stood there to look on
But for all his great powers, he’s wishful like me
To be back where the dark Mourne sweeps down to the sea

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