Toyota launches new model Harrier in Japan

Toyota City, Japan — Toyota is making the new Harrier model available through its Toyota dealers nationwide as of June 17.

From the first moment seeing, riding, or driving off in the new Harrier, it resonates with a focus on sensory quality.

Rather than relying on utility or numerical performance, Toyota’s development goal was to create a unique presence that fills the heart with its elegance.

As a result, it created a vehicle that goes beyond the SUV category to offer new value as “a life-enriching partner.”

In a clear distinction from other SUVs, the Harrier brings together simplicity, elegance, and robustness in a fluent coupe form. Its high-quality interior space provides a sense of security from the first moment inside the cabin.

As the vehicle drives off, a feeling of comfort is engendered through responsive driving performance, while the quiet cabin leads naturally to pleasurable conversations with friends. Spending time with the new Harrier will be an enriching experience.