CLARK FREEPORT – Two AirAsia Philippines aircraft officially carry the Puregold logo, symbolizing their partnership.
The first AirAsia PH flight with the Puregold livery took off from the Clark International Airport bound for Kalibo, Aklan on Friday.
“Both AirAsia and Puregold have similar beginnings and the same culture,” said Philippines AirAsia CEO Dexter Comendador on the side line of Air Asia, Puregold livery launched held in this airport.
Comendador said Puregold started with a single store in 1998 they then suddenly expanded. Just as AirAsia we started here with just two planes now we have 15 and hopefully in 15 years we should be around 70 planes.
Comendador , who led the launching of official Puregold livery, said AirAsia is honoured to be carrying a homegrown retail brand on the ground and in the skies extending as far as the whole of ASEAN region to China, Korea and into the AirAsia Group massive network of over 120 destination across the globe.
Puregold has its name wrapped on the AirAsia aircraft. The first Puregold livery showed to domestic and international travellers.
“Like all things that we have been doing since we started our retail chain up to our initial public offering in 2011, this day heralds a perfect opportunity for Puregold to exand our brand’s reach. Our partnership with AirAsia, a globally recognized brand, is anchored on a shared commitment to deliver value and the best quality service,” said Puregold President Vincent Co.
For his part, Comendador said AirAsia and Puregold take pride of our collaborative nature and this new livery demonstrate the airline’s creative approach to partnership and marketing opportunities especially with companies that support and promote the Filipino brand of excellence service.
“We’re very happy with partnership with Puregold. We’re happy to be identified with Puregold, the way they treat their customers and the way they treat their employees, we have the same culture, so we’re happy to be identified with Puregold,” said Commendador.
He said AirAsia PH met Puregold by chance and during our conversation, someone suggested and hinted on partnership agreement.
Puregold has a total of 329 stores across the country. AirAsia operates 17 aircraft for domestic and international flights.