AirAsia Philippines through its alwaysREDy: anytime, anywhere corporate social responsibility umbrella program has officially inked a strong partnership with ABS-CBN Foundation Inc. (AFI) for various CSR and sustainability projects.
The signing of the partnership dubbed as “alwaysREDy: Pilipino para sa Pilipino” was seen between AirAsia CEO Ricky Isla, SuperApp Managing Director Ray Berja, Head of Communications and Public Affairs Steve Dailisan, ABS-CBN Foundation Managing Director Roberta Lopez-Feliciano and Marketing and Donor Relations Head Paul Mercado.
alwaysREDy: Pilipino para sa Pilipino aims to uplift the lives of underprivileged Filipino families through its various campaigns on disaster preparedness, women and children protection, environmental sustainability and community support.
Other than providing free seats for AFI and its beneficiaries through AirAsia PH’s growing domestic route network, the World’s Best Low-cost airline will also allocate cargo spaces to aid disaster-stricken areas.
AirAsia PH has also committed its Allstars Peer Support and its 1st airlift wing reserve unit under the Philippine Air Force to augment manpower requirements during disaster relief efforts.
An alwaysREDy tabletop board will also be made visible in all of AirAsia Ph domestic check-in counters to encourage guests to donate for the charitable causes of AFI.
“We are glad to have a partner that is on the same page as us on promoting corporate citizenship and cooperative nation-building. We trust that our collaboration with ABS-CBN Lingkod Kapamilya Foundation will propel our missions and initiatives further to the benefit of our countrymen. Together, AirAsia Philippines and ABS-CBN Foundation will Win as One”, Mr. Isla said.
“We are so grateful that Air Asia Philippines joined us in our Pilipino Para sa Pilipino campaign, we are honoured to work with you as you help us realign our mission to serve every Filipino one community at a time,” Ms. Lopez said.
The event was highlighted by the signing of a commitment wall by AirAsia PH and ALKFI executives which also signifies the strong collaboration by the two organizations.