The first-ever Philippine HUAWEI Ads Summit held in Manila saw through an afternoon full of impactful discussions on digital marketing by industry leaders like AdSpark Inc., dentsu Philippines, and Wavemaker Philippines. The afternoon session included introducing capabilities within the HUAWEI ecosystem and its new self-serve ads platform – HUAWEI Ads – as well as insightful case studies and panel discussions from digital industry leaders.
In his welcoming speech, Mr. Tan Donghui, the Vice President and Chief Strategy and Business Development Officer at Huawei Consumer Cloud Business, affirmed HUAWEI’s commitment to empower its partners’ growth through its all-scenario mobile offerings. This is especially so with HUAWEI Ads, the digital advertising platform by Huawei, which continues to broaden its capabilities and solutions to unlock the plethora of growth opportunities in the digital marketing world.
Mr.Tan Donghui, Vice President and Chief Strategy and Business Development Officer at Huawei Consumer Cloud Business
Panel discussion by industry leaders empower digital marketers to thrive in a data-led world
One of the key highlights of the event was their panel discussion involving experienced agency and industry leaders sharing their opinions and advice on topics such as “data-led marketing in 2022” with key points around the usage and leverage of first-party data, as well as being able to understand the pros and cons of a walled garden ecosystem. The panel included Malcolm Wong, Vice President of Product Strategy & Product Management, Huawei APAC Region, Karen Tseng, Head of Global Business Development, Huawei, Gretchen Largoza, President & CEO of Adspark Inc, James Dalusong, Head of Programmatic at dentsu Philippines, and Sherry Magno, Deputy Head of Precision at Wavemaker Philippines.
Left to right, Malcolm Wong, Vice President of Product Strategy & Product Management, Huawei APAC Region; Karen Tseng, Head of Global Business Development, Huawei; Gretchen Largoza, President & CEO of Adspark Inc.; James Dalusong, Head of Programmatic at dentsu Philippines; Sherry Magno, Deputy Head of Precision at Wavemaker Philippines.
Enter HUAWEI Ads, leveraging the HUAWEI Mobile User Ecosystem for advertisers
In the summit, the company also showcased HUAWEI Ads capabilities to help advertising partners achieve their business goals. In the age of digital transformation and digital humanity, mobile ads marketing is the new essential touch point between competitive brands and their intended audiences, making HUAWEI Ads an effective mobile ads marketing resource within the third largest mobile ecosystem in the world, harboring more than 730 million global users.
The HUAWEI Ads 1+8+N Strategy
HUAWEI Ads effectiveness is made possible with HUAWEI’s all-scenario “1+8+N” strategy. Huawei’s 1 + 8 + N strategy uses a mobile phone as the main entrance, and 8 commonly used terminal devices such as speakers, tablets, PCs, and watches as auxiliary entrances, and then uses 1 + 8 to connect all smart IoT devices. The all-connected ecosystem sets the building blocks for the upcoming connected future and Huawei has heavily contributed to it with its 1+8+n ecosystem concept and Seamless AI Life Strategy, bringing in more smart devices to homes and offices. Simply put, the 1+8+n strategy forms an all-scenario hardware ecosystem with three layers (1 + 8 + n), where, ‘1’ stands for the smart phone as the centre of it all, ‘8’ stands for the 8 categories of Huawei-developed products and ‘n’ stands for the abundant IoT ecosystem devices. Finally, the ‘+’ sign stands for what connects these layers such as HUAWEI Share and HUAWEI HiLink. Together, they provide the key advantage for more cohesive data, precise reach, and intelligent ad distribution across devices and apps.
Chums Live provide excellent case studies and the usage of HUAWEI Ads to improve their ad campaign performance
Existing partners were also instrumental in providing successful case studies using HUAWEI Ads to reach their business objectives. For example — Randy Tejada, Country Director for Intertext and Chat Comms Inc provided an insightful take as well on how the service helped them increase revenue by 73% by targeting the most valuable users possible, with a 4% contribution to overall revenue that makes HUAWEI Ads their best marketing collaborator of 2021.
To build on the event’s success, HUAWEI Ads aims to continue to reach out to advertisers who are in need of solutions on how to leverage on first-party data and who want to reach new audiences through HUAWEI’s ecosystem. The event has helped introduce HUAWEI Ads as an effective (and cost-efficient) way to reach new audiences at the right moment and with the right ad – to help compliment campaigns with our key social platforms.
HUAWEI Ads has been organized a series of ad summits in Singapore, Thailand and Hong Kong, China in collaboration with the industry experts and the next station will be in Malaysia. Advertisers who wish to gain first-hand insights and knowledge, or would like to learn more about HUAWEI Ads services can register their interests at HuaweiAdsAPAC@huawei.com.
For more information about HUAWEI Ads, please visit: https://ads.huawei.com/.