Balanga Elementary School benefits Donate-a-Book Project of SM  

The recent Donate-A-Book campaign of the The SM Store has finally reached its chosen beneficiary.  Balanga Elementary School pupils and teachers welcomed SM employees in their school as they shared fun-filled activity during the turnover of books and school supplies. A storytelling session was also part of the activity where kids enjoyed and actively participated in the discussion. 

School bag donation for kids.

Through The SM Store’s #ShareMovement– the official umbrella campaign of The SM Store Corporate Social Responsibility (CSR) chain- Donate-a-Book projectaims to unite customers and SM employees to achieve one common goal, and that is to help less fortunate kids and share the joy and value of reading.

Balanga Elementary School Principal Amelia T. Inieto (4th from R), receives the books donated by shoppers and customers through The SM Store’s Donate-a-Book project. Also in the photo (from L-R) are Benjamin Reyes, branch manager The SM Store Pampanga; Hilda Macquillan, Sr. Vice Pres. Corp. Comm.; Rose Chua, The SM Store Olongapo Branch Manager; Juris Soliman- Head School Building program SM Foundation and Joseph P. Rosal, Sr. Vice Pres. for Operations The SM Store.

The Donate-A-Book project is a nationwide campaign through #ShareMovement project. During the campaign, shoppers and customers had the chance to donate new books, pre-loved books and brand new school supplies.



Kids enjoy the activity prepared by SM.

A joint project of The SM Store and SM Stationery, Donate-A-Book is an annual activity where booths have been set up in all The SM Store branches nationwide where customers can drop their donations and share the gift of reading to the less fortunate.

annual activity where booths have been set up in all The SM Store branches nationwide where customers can drop their donations and share the gift of reading to the less fortunate.

Story book corner is also part of the donation for Balanga Elementary School pupils.

Each donation entitles a customer with a Php 50 discount coupon which can be redeemed for every minimum Php 500 single-receipt purchase on regular-priced items from the SM Stationery section at The SM Store. Coupons are valid from May 20, 2019- July 8, 2020.

Other upcoming #ShareMovement projects include: Share Your Extras, Gamot Para Sa Kapwa and Share-A-Toy.