Land Rover Club PH seeks to revive tourism

United by adventure, Land Rover vehicles and Filipino 4×4 enthusiasts, go above and beyond the trails of pure camaraderie and excitement in the past 60 years.

Since the launch of the first trail of the Land Rover Club of the Philippines (LRCP) in 1962, its members had the most exciting adventure into the outdoors of the Philippines’ countryside exploring the remotest parts of fascinating trails.

Atty. Bobby Consunji, Land Rover Club of the Philippines (LRCP) President, said the club seeks to revive tourism in the country after the COVID-19 pandemic which stopped 4×4 trail activities in the past two years.

Consunji said the LRCP were the first to explore the areas around Mount Pinatubo after its cataclysmic eruptions in 1991. Since then, other 4×4 enthusiasts followed suit.

At least 80 Land Rover vehicles, with models from 1957 up to 2022, currently participate in the 2-day Off-Road Driving Course at the Sand Base in Mabalacat City which is located in a 150-hectare area owned by one of their member.

Taiwanese 4×4 enthusiasts Roy Hsin and Kevin Banh have also participated in the 2-day events that includes an overnight camping at the Sand Base. The two Taiwanese drivers said they will observe the off-roading events and apply what they learn in Taiwan.

The LRCP launched the event at the Residencia Romero of businessman and 4×4 enthusiast Rene Romero in Barangay Telabastagan, City of San Fernando on Saturday morning.

Consunji said the LRCP will embark in a 5-month activity that will take the 4×4 enthusiasts to at least five provinces – Pampanga, Zambales, Aurora, Abra and in the Visayas or Mindanao.

Meanhile, Chris Ward, President of Jaguar and Land Rover Philippines, said they will deliver the 400th Land Rover vehicle to a client in the Philippines in December. Ward said the Philippine market is vibrant and look forward to the entry of hybrid models in 2024.

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