SM brings joy to 232 kids in Nueva Ecija

SM City Cabanatuan started the year with a heartwarming activity by bringing joy and inspiration to 232 kids from isolated area of San Juan Elementary School in the municipality of Cuyapo and indigenous children in Sitio Bacao, Palayan City was made possible through SM Cares “SM Bears of Joy Project” last January 10.

SM employees volunteered in delivering and bringing joy to children that rarely receives gifts and to inspire them to do better at school and make them feel that there are people who wanted to support and encourage them in reaching their dreams amid of the difficulties in life.

Chao Chua Assistant Mall Manager said SM Bears of Joy campaign happened annually during the Christmas Season wherein SM encourage shoppers to buy 2 pairs of teddy bear – one to keep and other one to be donated to the chosen charity.

“This year the theme of the BOJ project is all about family. SM created bears representing members of the family to remind everyone specially the kids to always love their family. First is Daddy Bear, who strives to provide for the family and is someone you can always lean on. Then there’s Mommy Bear; she’s the greatest gift because of her unconditional love. Brother Bear, the coolest member of the family, is here to keep everyone safe and last but not least is the kindhearted and the sweetest FamBear, Sister Bear, whose hugs and kisses will take your worries away” she said.

Chua also thank all the employees, agency personnel, organizations and shoppers who supported this project as the collaborative efforts in bringing wonderful memories to the children and hoping to support more like this projects this year 2023.

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