SM San Fernando celebrates white cane safety day

Since 1989, the White Cane Safety Day is celebrated every August 1 in the Philippines based on the RA 6759 White Cane Act to instill public awareness of the plight of the visually impaired persons as productive members of the society.

The use of white can started by Bristol photographer James Biggs in 1921 after losing his vision in an accident. He chose the white cane for visibility to pedestrians and motorists during nighttime. The “white cane” symbolizes mobility of visually impaired persons.


Talented students from San Fernando Elementary School share a duet for White Cane Safety Day celebration.


A student shares a poetry reading using braille system in celebration of White Cane Safety Day.

In SM CITY SAN FERNANDO DOWNTOWN, in its desire to promote the physical, moral and social well-being of the visually impaired individuals, celebrated White Cane Safety Day yesterday with this year’s theme Puting Baston: Simbolo ng Pagkakalilala sa Talento at Kasanayan ng mga may Kapansanan sa Paningin. Showcasing exquisite talents through an excellent musical performances and poetry reading using braille from the students of San Fernando Elementary School, Pampanga High School and Alternative Learning System. The students are also beneficiaries of white canes, slate with stylus and talking watches. Joining the students in the celebration are Merly Pineda, representative of San Fernando Elem School, Dr. Delia Legaspi, Executive Vice President of CelTech, Vilma Dungo, President of Quota International Pampanga, Clarita Magtoto, Executive Officer of Magtoto Foundation and Lana Erroba, SM City San Fernando Downtown Mall Manager.

SM Supermalls has been doing its best to provide quality customer service to its loyal patrons and customers. SM has become like a second home. More than juts offering quality merchandise and services, SM is dedicated in pioneering initiatives that will make everyone’s malling experience as pleasurable as possible and worthwhile for just about anyone who enter their doors.