Cebu Pacific launches Bohol’s sustainable tourism advocacy

BOHOL – Another milestone market for tourism as Cebu Pacific launched on Friday its sustainable tourism advocacy dubbed as “Juan Effect.”

Pertaining to the Filipino regular Joe, or the common man, “Juan” can make a big impact in helping preserve the environment, local culture and heritage.

In partnership with the Department of Tourism (DOT), the multi-sectoral sustainable tourism program of Cebu Pacific was launched thru the support of the Department of Environment and Natural Resources (DENR) as well as the Department of Interior and Local Government (DILG).

The “Juan Effect” advocacy engages the local community, the government and tourism stakeholders, in educating travelers about their responsibilities as tourists.

After Cebu Pacific’s roll-outs in Siargao and in Boracay, Bohol was also adopted as a Juan Effect destination with interventions put in place to support its sustainable tourism practices.

Bohol is one of the best island-destinations in the world, and one of CEB’s most popular destinations. There is still time to preserve its beauty by flying in tourists who are aware of the impact they create when they travel.

“It is important to strike a balance between growing the tourism industry and preserving the very assets that attract tourists,” said Candice Iyog, Vice President for Marketing and Customer Experience at Cebu Pacific.

“Bohol has seen its tourist arrivals grow in the past year. We are adopting it as a Juan Effect site to do our part in reminding our travelers to conserve its ecological and cultural treasures,” Iyog added.

Juan Effect Bohol launching coincided with an information campaign through signages installed in Bohol’s most popular tourist attractions like the Chocolate Hills, the Tarsier Sanctuary, and the Loboc River Cruise. These multi-lingual signages, made out of recycled wood, carry reminders of simple things to do or behaviors to observe while visiting these attractions.

The information campaign will be amplified online with Juan Effect Ambassadors from different parts of the world.

The Philippines’ Jasmine Curtis-Smith will be joined by Canadian filmmaker Lost LeBlanc, South Korean musician and artist Solbi, and Australian yoga and fitness expert Sjana Elise.

Join Cebu Pacific in keeping the Philippine islands clean and beautiful by making a pledge at