SB Finance expands reach to mass market; Launches “Dito, Pwede!”


In an effort to extend support to Filipinos in their time of need, consumer lending company SB Finance Company Inc. (SBF) has launched its latest campaign called “Dito, Pwede!” as it expands its reach to the mass market and help reset economic growth in the new normal.

Set to offer new loan products this year, SBF’s short and simple tagline aims to convey hope among consumers amid a challenging environment.  

Through “Dito, Pwede!”, the lending company hopes to raise awareness about SBF’s loan products as more Filipinos look for a reliable financial partner that can help them bounce back from the effects of the pandemic.   

“SB Finance’s goal is to create products and services to support the average Filipino and the small businessmen in their financial needs while creating a customer-centered journey in the new digital normal. To do this, we needed a strong partner who has an extensive experience in the field of consumer finance who can guide us in the right direction,” says SB Finance President and CEO, Abbie Casanova. 

SB Finance, a joint venture between Security Bank Corporation and Thailand’s Bank of Ayudhya (Krungsri), is set to roll-out various loan products this year to the Filipino market, currently SB Finance offers a personal loan product as part of its offering.

“Since Krungsri has successfully acquired a 50% stake of ownership in SBF on October 20, 2020, we have been supporting SBF through our expertise and leadership in Thailand’s consumer finance encompassing product development, marketing, and sales channel enhancement as well as risk management. We are set to launch multiple products this year and this also further cements Krungsri’s strategic partnership with Security Bank to foster financial inclusion in the Philippines and demonstrates Krungsri’s commitment to our ASEAN expansion strategy toward our aspiration to ‘be the preferred Thai bank connecting customers’ needs across ASEAN’, ” says Mr. Dan Harsono, Senior Advisor of Krungsri.

In February 2021, Security Bank and Krungsri, the fifth largest financial group in Thailand, have obtained board approvals to infuse P3-Billion into SB Finance upon receipt of requisite regulatory approvals. The additional capital will be used to fund investments in the latest cloud-based technology to support end-to-end customer journeys that are built on continued digital transformation. 

The partnership between the two banks is a result of Security Bank and global partner MUFG’s goal to expand global partnerships while growing local talent and expertise. In 2016, the Security Bank completed its strategic partnership deal with MUFG, with the latter buying a 20% stake into Security Bank. 

Since then, both banks have leveraged on their combined networks and capabilities to collaborate on various initatives, such as the joint venture of SB Finance and Krungsri. This year also marks the fifth anniversary of MUFG and Security Bank’s strategic partnership.  

To know more about SB Finance Corporation and its products and services, visit