Cebu Pacific launches sustainable tourism program with DOT

Cebu Pacific has teamed up with the Department of Tourism to launch “Juan Effect”, a sustainable tourism program, aimed at engaging travelers and local stakeholders alike to mitigate the impact of tourist arrivals on the environment.

On a national level, Juan Effect aims to encourage responsible travel among passengers, and empower everyone to change at least one everyday habit.

On a local level, Juan Effect will collaborate with island stakeholders to concerted action for the conservation of the environment.

Siargao will serve as the Juan Effect pilot module, wherein the airline together with the Department of Environment and Natural Resources, local government units and tourism associations, will work together to implement sustainable tourism action plans. The local initiatives will be rolled out before the peak tourist and surfing season begins in Siargao in September 2018.

“As Cebu Pacific aims to fly 22 million passengers in 2018, we recognize sustainable tourism as a key priority for the airline. The Juan Effect program is a call for all stakeholders to come together, collaborate and cooperate towards concerted efforts, to ensure that the tourism industry progresses sustainably,” said Lance Gokongwei, President and CEO of Cebu Pacific.

Over the past several months, the carrier has also invested in technology and other operational measures that help reduce fuel burn and its consequential carbon emissions. These include a fuel management system that helps optimize operations; the Runway Overrun Prevention System (ROPS) cockpit technology for its Airbus fleet, which monitors and calculates optimal runway landing conditions; and Area Navigation (RNAV) data for more accurate navigation and approaches to various airports.

It also partnered with the WWF – Philippines for ten years to support climate adaptation programs in the Philippines Great Reefs – the Tubbataha and Apo Reefs.